Retail Observer

December 2018

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 41 of 67

RETAILOBSERVER.COM DECEMBER 2018 42 DIY-Retail Association (EDRA) / general secretary. Particularly the buyers from smaller specialized stores and garden centers contributed toward a record Sunday, whereas the decision-makers from the large-scale retail outlets principally visited the trade fair on the Monday and Tuesday. The quality of the trade visitors was also noticeable from the outcome of the independent visitor survey. In total, 68% of the visitors interviewed stated that they are involvedin procurement decisions in their companies, and 39% are decisive in the decision-making process. EVEN MORE DEPTH IN THE THEMES - EVEN MORE SATISFACTION spoga+gafa presented the entire World of the Garden in Halls 1 to 10, and additionally opened the outdoor areas between Halls 6 and 7 and between Halls 7 and 8 for the exhibitors from the garden BBQ segment. The diversity of the exhibitors' offers was enhanced by the theme worlds of the fair such as the Outdoor Kitchen World in the garden BBQ section, the Smart Gardening World, the IVG Power Place Akku, and the IVG Power Places Green in the garden creation and care section and through the POS Green Solutions, all of which provided added value. The Outdoor Furniture Trend Show and the Icons of Outdoor Furniture special event were highlights in the Garden Unique segment. The guided tours of the segments Garden Unique, Garden Living and Garden BBQ, which not only went down very well with the trade visitors, but also with the trade press, provided further impulses. The extensive offer certainly paid off for the trade visitors. The level of satisfaction was extremely high. 79% of the trade visitors interviewed were satisfied or even very satisfied as far as achieving the goals of their visit were concerned. As such, the recommendation rate was correspondingly high: approximately 90% of the visitors would recommend a good business acquaintance to visit spoga+gafa. SPOGA+GAFA 2018 IN FIGURES: 2,152 companies from 61 countries, 85% of which were from abroad, participated at spoga+gafa 2018. These included 322 exhibitors from Germany and 1,830 exhibitors from abroad. Including estimates for the last day of the fair, approximately 40,000 visitors from 114 countries attended spoga+gafa 2018. The share of foreign trade visitors was 64%.* * All figures are calculated in accordance with the guidelines of the Association for the Voluntary Control of Trade Fair and Exhibition Statistics (FKM). ( spoga+gafa 2019 will be staged September 1-3. Please visit for further information. KOELNMESSE – GLOBAL COMPETENCE IN FURNITURE, INTERIORS AND DESIGN Koelnmesse is the world's top trade fair organizer for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include CIKB in Shanghai, interzum Guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round. Visit for further information, and for more information about ambista. RO spoga+gafa 2018 :

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