Retail Observer

RETAILOBSERVER.COM DECEMBER 2018 60 B U Y I N G G R O U P N E W S RO T he world of digital marketing is quickly evolving and AVB Inc. is hard at work to ensure their members are leading the industry with advanced marketing techniques. AVB Marketing members gathered from across North America at the AVB Marketing headquarters in Sacramento, CA for the ground- breaking 1st Annual Marketing Week. AVB Marketing is BrandSource's member-owned and operated marketing firm, focused 100% on member advancement in the digital marketing space. The team at AVB Marketing works with members, for one- third the cost of the average marketing agency, to assist them in the management of all areas of their digital marketing plans, including websites, social media, advertising and more. The team at AVB Marketing put together an industry-first hands- on training program to assist members with digital marketing techniques to take home to their stores. Members heard from industry experts on topics including Facebook, Instagram, Pinterest, Go Local, AdWords, YouTube and Google. Each of these industry sectors trained and educated members on the best way to utilize the platforms for their stores, with narrowed and interactive workshops for first-hand experience. Members had the chance to meet one-on-one with these industry experts and their account executives during the sandbox rotation portion of the training. "I was excited to come and collaborate with marketers from different dealers across the country. I gained a lot of great information from members who approach things differently than us and use a distinct approach to reach their customers. That aspect of Marketing Week was a huge asset for our business. I also really enjoyed that AVB Marketing brought in industry experts who were focused on specific platforms, including Facebook, Instagram and YouTube to teach us the best way to use them to cater to our customer audience and our store. I learned a lot about ways to better our Facebook campaigns to attract more customers in the future. Overall, I really enjoyed Marketing Week and I will be able to bring back a lot of insightful marketing information to my team for implementation in our store," said Samuel McVay, owner, Charley's Appliance and Mattress Gallery in El Dorado, Kansas. "The world of digital marketing is changing so rapidly, and for our members this truly is the way of the future. We wanted to give our members the marketing tools and education to stay up to date and innovative in their stores. Our 1st Annual Marketing Week was a huge success! Members had the chance to work one-on-one with our industry experts and acquire hands-on training to help them advance their store in the digital marketing space. We are looking forward to hosting more of our members in the future, to help them with the tools they need to market their business effectively," said John White, chief marketing officer, AVB Marketing. AVB MARKETING HOSTS INDUSTRY FIRST MEMBER-FOCUSED MARKETING WEEK

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