RETAILOBSERVER.COM DECEMBER 2018
18
KITCHENAID
®
HONORS 100 YEARS
OF MAKING WITH LIMITED EDITION
PRODUCTS
KitchenAid 100th Anniversary—Misty Blue
Since its introduction in 1919, KitchenAid has been an icon in
the kitchen, and now the brand has debuted the heritage-inspired
Misty Blue color in select 100 Year Celebration Limited Edition
products across countertop and major appliances. With this
launch, KitchenAid is inviting passionate home cooks to share in its
celebration, honoring nearly 100 years of making.
Misty Blue is a soft blue color with a hint of green that is
reminiscent of one of the first KitchenAid Stand Mixer colors
introduced. This custom color is available in the limited edition
Heritage Artisan
®
Series Model K 5-quart tilt-head stand mixer, as
well as a 36" 6-burner, dual fuel, freestanding commercial-style
range. While honoring the roots of KitchenAid and its ascendancy
as a premier color authority, the select Misty Blue products reflect
the brand's continued commitment to designing tools that help
home chefs get the most out of their cooking.
"Misty Blue brings back a classic style that will spark nostalgia
across generations, while continuing to feed inspiration in the
kitchen," said Nikki Lockett, U.S. marketing leader for KitchenAid
small appliances. "This launch not only commemorates the brand's
past – but also celebrates the passionate home cooks who have
inspired our innovation for the last 100 years."
The stand mixer is available in two models: one featuring a
ceramic bowl with flex-edge beater, and one with a white-coated
stainless-steel bowl. Both models will include unique limited-
edition features: a heritage-inspired KitchenAid
®
logo, and a
custom Power Hub cover celebrating 100 years of KitchenAid.
The 36" 6-burner, dual fuel, freestanding commercial-style range
features a gas cooktop with electric oven, bringing the tools of
restaurant chefs into residential kitchens. The range has convect
bake, roast, and broil settings, complete with a Misty Blue door
that celebrates 100 years of making.
To give passionate makers the opportunity to kick off the 100-
Year celebration alongside the brand in 2019, KitchenAid launched
the 100 Year Limited Edition products in September 2018. Going
a step further to offer a truly unique keepsake, the brand will release
20 numbered units of the ceramic bowl with a hobnail finish and
DECEMBER
I N D U S T RY [ N E W S ]
