trend report
L
ast year saw the emerging cannabis
segment gain a foothold in snacks and
treats, as more states legalized sales of hemp-
derived CBD products. Though the segment has its
challenges as cannabis is still illegal at a federal level,
consumer curiosity has been piqued (see story, p. 84). Factor
in that a new generation is growing up in states where
cannabis is legal, and signs point to future growth of the
edibles segment. New products are rapidly hitting the
market, many with high-end beautiful packaging and savvy
marketing. Look for more infused cooking oils, coffees,
teas, chocolates, baked goods, snacks, and even beer and
pasta to hit the market in the coming year as well as more
cannabis cuisine menus and cocktails at foodservice.
CANNABIS ACROSS
MULTIPLE CATEGORIES
P
ackaging that helps inspire trust in the product through
the quality and values it conveys will be more visible in the
coming year. Consumers are placing a premium on company
values, and producers are making more prominent on
packaging their certifications/accreditations from B Corp
to women-certified to animal welfare to social justice
and more. Sustainable packaging will grow,
especially plant-based varieties, say the
Trendspotters. Expect to see some made
of upcycled ingredients or scraps.
For example, research is advancing
the use of tomato peels, kelp,
and mushrooms into sustainable
alternative coatings and other
packaging materials.
PACKAGING TAKES CENTER STAGE—
IN THE ENVIRONMENT AND CONSUMER
COMMUNICATION
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