trend report
C
ited as emerging by last year's Trendspotter
panel, collagen is a full-fledged trend in 2019
and part of a bigger move to develop products
that promote skin health and appearance. Collagen
is being infused into beverages, snack bars, and even
wraps to help replace diminishing levels as consumers
age. And now more food products containing argan
and almond oils are coming to market. Both oils are high
in omega fatty acids and vitamin E which can help hydrate
skin, restore elasticity, and reduce the visibility of wrinkles.
Traditionally used topically, more cooking oils or products
like almond butter made with argan oil are hitting shelves.
While marketed broadly, many of these products are
targeted at aging, and often overlooked Gen Xers.
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