Specialty Food Magazine

Winter 2019

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/1061591

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Page 95 of 127

HELLOFRESH ACQUIRING RIVAL CHEFS PLATE HelloFresh is set to acquire its Canadian rival, Chefs Plate, in hopes of creating a single market leader in Canada. Both companies will maintain their brand identities, but at different price points. Canadian customers will be able to choose the brand that best fits their needs. This deal aims to produce a revenue of over $150 million and strengthen HelloFresh's growth strategy. Currently, HelloFresh operates globally in countries including the U.S., the U.K., Germany, and Australia. Arielle Feger is the content associate for the Specialty Food Association. PEPSICO ACQUIRES NUTRITION PRODUCT COMPANY PepsiCo has added Health Warrior Inc. to its collection of brands. Health Warrior hosts a portfolio of plant- based products including nutrition bars, protein powder, and mug muffins. The first investment of The Hive, PepsiCo's funding arm that invests in emerging brands, Health Warrior will further expand the company's reach into the U.S. nutrition category. PIRATE BRANDS SOLD TO HERSHEY B&G Foods has sold Pirate Brands (which includes such products as Pirate's Booty, Smart Puffs, and Original Tings) to The Hershey Co. for $420 million. Pirate Brands will now operate within the Amplify snack business in Austin, Texas, which produces other brands such as SkinnyPop, Paqui, and Oatmega. This is expected to add value to Hershey brands, as Pirate's Booty saw retail sales increase over 8 percent on a year-over-year basis. Fleischmann's Vinegar Acquired by Kerry Group Kerry Group has acquired Fleischmann's Vinegar from Green Plains for $350 million, marking a major milestone in Green Plains' portfolio optimization plan. Fleischmann's is headquartered in California and has seven manufacturing facilities across the U.S. In addition, it works well with Kerry's clean-label strategies across a number of end-use markets. Green Plains now plans to focus on investing in high-protein distiller grain processing technology. WILLAMETTE VALLEY CHEESE ACQUIRED BY PACIFIC FOODS FOUNDER Chuck Eggert has purchased the Oregon- based Willamette Valley Cheese Co. Eggert was the founder of Pacific Foods, which was acquired by Campbell's Soup Co. for $700 million in 2017. Willamette Valley Cheese has come under some controversy in the past; in 2017 it was shut down by the Oregon Department of Agriculture for allowing manure to flow into Spring Valley Creek. In addition, it came to light that the company's cheese was made with milk from the Darigold cooperative and falsely labeled as "farmstead cheese." Willamette Valley Cheese later took the "farmstead" descriptor off its label. But it still advertises its cheese as "farmstead" at its Salem Saturday Market booth. SUMMER 2017 93 article bug WINTER 2019

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