Anything else is just a soup cracker.
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R
efrigerated RTD functional beverages have
grown 20 percent in retail sales, according to
SFA's State of the Specialty Food Industry research.
Probiotic-friendly kombucha has led
the charge and more fermented functional
beverages are coming that tout health, tradition,
and flavor. Look for mushroom brews highlighting varieties like
chaga, a nutrient-dense mushroom linked with antioxidants and
cholesterol-lowering benefits; lion's mane, reported to have anxiety-
reducing and heart health benefits; and cordyceps, which may help
with anti-aging as well as diabetes prevention and heart health.
Drinking vinegars, which are high in probiotics, amino acids, and
antioxidants, will also continue to rollout. And watch for kvas, says
the Trendspotter panel. This traditional Slavic and Baltic fermented
grain beverage is commonly made from rye bread and flavored with
fruits or herbs like mint.
FERMENTED FUNCTIONAL
BEVERAGES
WINTER 2019 41