RETAILOBSERVER.COM JANUARY 2019
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Retailing,
B
y definition, to be an associate is to be joined in a relationship
such as with a colleague, ally or companion, etc. You as readers,
and we as The Retail Observer, are associated by having the
goal of bettering our businesses and ourselves through the sharing of
information, and offering assistance, knowledge, and friendship.
We also participate in co-opatition. Wait, that's not a word, you may say.
What is co-opatition (co-op-a-ti-tion)? It's simply cooperation between
competitors.
One of the best ways to move product is by joining an association. Through
our associations and affiliations, we can implement change in an industry
through the power in our numbers. As you look at our masthead to the right of
this column, you will find we have affiliated our magazine with many of the top
associations and buying groups in this industry, with more affiliations coming
down the road. We've done this to help you, our readers, to increase sales.
Today, approximately 25,000 copies of The Retail Observer (18,000 and
7,000 digital) are distributed throughout North America and in 36 countries
overseas. If each copy of the magazine is read by five people, that would equate
to a pass-along readership of over 125,000 people (and we are pretty sure that
is a conservative number). Just think, you belong to a large group of individuals
that have a similar goal in mind as you—to move product, to move boxes.
In 2019, we are introducing new writers and sections in the magazine. With
this issue, we'd like to welcome Steve Morris with his new column, On Brand,
and Mario Juarez with Business Mindset. We are working within our industry to
bring you stories of successes and lessons from failures. We will help you to find
seminars and educational opportunities to assist you and your employees to
further your skills in this ever-changing marketplace. We will look for value-added
opportunities through our advertisers to bring you products and services to help
you move product and increase your bottom line. What's new, what's hot and
who's who will still be the main part of what we do.
Here's to the possibilities of the New Year— may you turn your inventory often!
HAPPY
NEW YEAR!
Thanks for being associated
with The Retail Observer
We proudly support the following
trade associations and buying groups
throughout North America whose news
and information greatly contribute to the
quality of The Retail Observer and the
education of our readers.
www.unitedservicers.com
www.cedia.org
www.NKBA.org
www.asid.org www.aham.org
www.brandsource.com
www.cta.tech
www.nahb.org
www.dpha.net
www.feigroup.net
www.htsa.com
www.psaworld.org
www.nationwidegroup.org
www.cantrex.com
www.psoca.org
www.necoalliance.com
www.prosourceinfo.com
www.NARI.org
THE RETAIL
www.nrha.org
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