RETAILOBSERVER.COM JANUARY 2019
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estselling author and renowned innovation expert Simone
Ahuja reveals the secret to winning in a "disrupt or be
disrupted" market: innovate from within.
Today, driving innovation from within an organization is the single
most important factor for a company's success. In Disrupt-It-Yourself,
Simone Ahuja delivers a clear, practical playbook for harnessing and
cultivating this essential practice of "intrapreneurship." Based on
hundreds of interviews, as well as her consulting work with Fortune
500 companies, Ahuja describes the competencies of successful
intrapreneurs, and how they must be supported–before they leave.
At the core of Disrupt-It-Yourself are seven ready-to-implement
principles for building, supporting and sustaining effective
intrapreneurship–from "Keep it Frugal" to "Make It Permission-less"–
along with clear metrics that make innovating from within sustainable.
Through clear prescriptions and engaging anecdotes, Disrupt-It-
Yourself offers practical lessons for leaders and managers in
business, nonprofits, and government. By providing the reader with a
new lens for innovation and leadership, this revolutionary book helps
companies and organizations become faster, and more fluid and
frugal than ever.
B O O K R E V I E W
DISRUPT-IT-YOURSELF:
Eight Ways to Hack a Better Business—Before the Competition Does
Author: Dr. Simone Ahuja, strategist, bestselling author, speaker, and entrepreneur, is CEO of Blood Orange, a
consulting company that supports innovation and intrapreneurship from idea through to execution. Simone
coauthored the international bestseller Jugaad Innovation, called by The Economist "one of the most
comprehensive books yet" on frugal innovation. Simone has advised dozens of Fortune
500 companies. Her work has been featured in top media outlets such as Fast Company,
CNN, Wall Street Journal, Strategy + Business, Entrepreneur, Stanford Social Innovation
Review, Business Week, The Economist and Economic Times. She is an advisor to the
MIT Practical Impact Alliance and regularly contributes to Harvard Business Review.
Simone and her family live in Minneapolis, MN.
Publisher: HarperCollins Leadership
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