Retail Observer

February 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM FEBRUARY 2019 36 NKBA surveyed 198 designers and 301 consumers in July 2018. The consumers chosen for the study were planning to remodel their kitchen in the next 24 months and considered themselves to be moderate or frequent users of technology. The report is available for purchase at — members receive discounts. To obtain a copy of the full report or executive summary, go to For much of CEDIA's existence, the home technology association's members have focused on big screens and booming speakers. Those still abound, as was evident on the CEDIA Expo show floor, but the realms of technology are expanding far beyond home theater into the home's true hub. According to a just-released Kitchen Technology Awareness & Usage Report: "Most consumers use technology in their kitchens (answering texts and emails, looking up recipes online, grocery shopping online, etc. (See Chart 1)" In an expanding partnership, NKBA, the report's creator, had a presence at the 2018 CEDIA Expo, and in turn, CEDIA has had a presence at NKBA's recent flagship Kitchen + Bath Industry Show, continuing in 2019 with a pavilion and expert speakers. With the kitchen and bath slice of the construction industry expected to grow to $178 billion in 2019 according to NKBA, this is a true growth opportunity for the technology industry. With millennials increasing their presence in the home-buying and remodeling markets, technology is a knowledge area where kitchen and bath pros need to be growing. Designers are fielding more questions on these topics from their clients, and home technology specialists, often called integrators, are proving to be helpful in providing answers and guidance. The report revealed: "Only one-third of designers are always or frequently recom- mending technology in their kitchen designs, because they are not knowledgeable about the wide array of tech solutions available." They are also not always aware of the planning considerations required by the components that can impact the success of a project. Tech pros say those considerations need to be factored into the earliest planning stages. With home automation extending throughout the residence, phones and tablets needing power and storage, and faucets and appliances gaining connectivity SMART TECH : KITCH E N TECH NOLOGY AWAR E N ESS STU DY Kohler showed off collection at CEDIA (Photo courtesy CHART 1 CHART

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