Retail Observer

February 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM FEBRUARY 2019 26 BlueStar ® , manufacturer of handcrafted, high-performance kitchen appliances for the home – and a pioneer in customization and color innovation – announces Winter Solstice, the second in the new, award-winning Savor the Seasons color collection curated by internationally acclaimed interior designer Eric Cohler. Inspired by the flavors and colors of fresh ingredients and the natural world, this collection features four custom seasonal palettes, all designed to inspire home chefs to create a personal space that reflects their passion for cooking and entertaining. The Savor the Seasons collection is being introduced by season, with Autumn Abundance announced this fall. Winter Solstice is a cool collection of comfort colors (Sage, Grape, Cocoa Bean and Ice) that bring the outdoors inside. Sage is a sweet green color like that of the culinary herb which has woody stems and grayish leaves. This subtle color looks great with wood tones, stainless steel and various types of stone. Grape combines the calm stability of blue and the fierce energy of red. Cocoa Bean, an earthy brown, is rich and luscious, and is simultaneously both classic and modern. Ice, a steely light blue, is nature's color for water and sky. The color is wet and cold, and because it is so pale, it can function more as a neutral and blends easily with other finishes. Cohler recommends pairing this color collection with antique brass trim for a rich look. BlueStar ® has been a leader in appliance color and customization for more than a decade and is the only pro- style appliance brand to offer virtually unlimited options for personalization across cooking, ventilation and refrigeration, including more than 750 colors and finishes, metal trim options, as well as highly customizable cooking surfaces and doors. "The ability to customize to each client's personal style and taste is unusual – and extraordinary – in the appliance category," said Cohler. "I am so excited to work with BlueStar to help create livable, bespoke palettes that are at home in virtually any kitchen." Recently recognized as an Honoree in the prestigious Interior Design 2018 Best of Year Awards, the four seasonal color collections work seamlessly together, so a homeowner can design an entire kitchen space using the collection as inspiration – from the color of the appliances, to the cabinets, to the accent pieces. Each palette features Cohler's personal recommendation for a metal trim, from antique brass to pewter, to complement each season's specific collection. They are timeless and can be integrated into traditional, contemporary and modern kitchen and living styles. Coming in 2019 are Spring Awakening and Summer Bounty. BlueStar ® offers an online "Build Your Own BlueStar" tool where customers can build a custom dream product to their unique specifications. BlueStar appliances are designed and built exclusively by BlueStar ® in Pennsylvania. Please visit www.bluestarcooking.com for more information. I N D U S T R Y [ N E W S ] RO

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