RETAILOBSERVER.COM FEBRUARY 2019
58
B U Y I N G G R O U P N E W S
E
ver since Nationwide's PrimeMedia Communication
Center opened in 2003, the team have produced
more educational and advertising assets for the
appliance, electronics, furniture, bedding and outdoor
categories than anyone else in the business. Producing
thousands of videos yearly for use in commercials, web
videos, digital signage and learning platforms requires
building dozens of kitchens, laundry rooms, bedrooms and
living room sets in the main studio. Studio Manager Glenn
Schley said, "After a decade-plus of repeated set
construction and demolition, the main studio was in need
of a complete renovation. The total transformation began
with a wrecking bar and ended with fine-grained
sandpaper."
After a full month of work in December, the studio
stands ready to produce Nationwide's PrimeTime
multimedia presentations, as well as new promotional
video packages for broadcast TV, online video and in-store
digital. Project leader Ronnie Golyer said, "During
previous shoots, filming live cooking and washing
demonstrations of major appliances that used water
called for a time-consuming rigging process. Today, all of
those capabilities have been integrated into the new
boundary structure for faster turnarounds, yielding more
time for asset production. Steve Fox, our on-staff master
electrician, has installed, re-imagined and upgraded our
network of 110V and 220V electrical service so electrically
powered products can be quickly and easily exchanged."
Nationwide PrimeMedia is a division of Nationwide
Marketing Group, serving its 5,500 member companies
and 14,000 stores with hundreds of new educational
videos each year, along with thousands of new online,
on-air and in-store videos produced to the highest
standards. Nationwide members are welcome to visit the
facility; simply contact steve@nationwideprimemedia.com
to arrange a tour. For more information on Nationwide
Marketing Group contact 336-722-4681.
RO
NATIONWIDE PRIMEMEDIA TEAM
TOTALLY RENOVATES ITS
4K VIDEO PRODUCTION STUDIO
The industry's hardest working video facility gets a total upgrade
