Retail Observer

March 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

Issue link:

Contents of this Issue


Page 27 of 67

RETAILOBSERVER.COM MARCH 2019 28 F orza, the newest brand of ultra-premium pro-style cooking appliances, is proud to announce its American debut. With a radical Italian design crafted specifically for the American market, Forza now allows a new kind of power to be added to the kitchen. Marked by passion, craftsmanship and authentic Italian design, Forza offers the ultimate kitchen appliance products featuring high-performance artistry and aesthetics. Forza, while new, represents the culmination of 60 years of culinary heritage and innovation from Glem Gas, the Italian company that has launched the brand. "We understand that the American market is competitive, which is why we're excited to be offering something truly unique," said Marco Guerzoni, Forza Director of Marketing and Product Development. "While our designs are unmistakably bold, with racecar-inspired colors and clean, swept lines, these products are more than aesthetic masterpieces. They also bring proven power and performance that make them the centerpiece of any luxury home kitchen." Forza is the upstart American brainchild of Glem Gas, a name renowned around the world since 1959. Glem Gas produces high- performing cooking appliances that embody the spirit of Italian craftsmanship, embracing performance and elegance. Now a mainstay in home kitchens around the world, Glem Gas continues the quest to envision and realize appliances as striking and original as the people who cook with them. It is a philosophy that has led to its most innovative achievement to date: the Forza brand of extraordinary cooking appliances. Forza appliances are designed and built in Modena, Italy—in the very heart of the famed Emilia-Romagna region where world- renowned chef Massimo Bottura built a culinary empire. This is the land where even mere pasta is elevated to an art form and where the legendary brands of Ferrari, Maserati and Pagani took their first muscular breaths. "Original in every aspect, Forza cooking appliances look and perform like nothing you've ever seen before," said Guerzoni. "Forza products are radically designed with profound tradition and modern sophistication, and are dedicated to the proposition that dramatically sculpted lines, inspired colors and superb performance will enhance every culinary experience." The initial Forza product lineup includes 30- and 36-inch pro- style gas ranges in seven radical color options, high-performance ventilation hoods with three height variations (11, 18 and 24 inches), and quiet, powerful 24-inch dishwashers. Forza products feature clean lines and bold colors that reflect its Italian heritage and exceptional craftsmanship. Forza's line of pro- style gas ranges includes proprietary features such as: • MassimoBlu ™ double broiler – the only broiler that outperforms traditional infrared heating elements with its powerful blue flame that evenly distributes heat for exceptional uniformity. • Infinito ™ Grate System – the largest continuous usable cooking surface with edge-to-edge cast iron grates and integrated bullnose. • Industry's widest oven cavity – up to six cubic feet of usable oven space and the capacity to accommodate commercial-sized cooking trays. Forza will enter the U.S. market via a national two-step distribution model. Its inaugural distributors are based in New Jersey, Florida, and Texas, which will expand and grow the distribution and dealer network throughout the country. Forza products officially launched in February 2019. Forza delivers radical Italian design in the form of ultra-premium, pro-style cooking appliances, backed by its mainstay parent company Glem Gas, which has been producing high-performing appliances that embody the spirit of Italian craftsmanship for 60 years. Forza appliances are designed and built in Modena, Italy — in the very heart of the famed Emilia-Romagna region — and include pro-style gas ranges, high- performance ventilation hoods and quiet, powerful dishwashers. Visit for more information. M A N U F A C T U R E R [ N O T E S ] RO NEW ITALIAN APPLIANCE MANUFACTURER COMBINES RADICAL ITALIAN DESIGN WITH HIGH PERFORMANCE FOR AMERICAN MARKET New Forza brand of ranges, vent hoods and dishwashers are backed by parent company's 60-year global reputation

Articles in this issue

Links on this page

Archives of this issue

view archives of Retail Observer - March 2019