RETAILOBSERVER.COM MARCH 2019
4
Eliana Barriga
eliana@retailobserver.com
Here's to bringing joy back into life,
MARCH 2019, VOLUME 30, ISSUE 3
CELEBRATING OUR 30
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
CHRIS DOSCHER
LOREN HUSK
MARIO JUAREZ
DEREK MATTILA
STEVEN MORRIS
DON PIERSON
JEFF ROSE
JIM SCHUETT
JOHN TSCHOHL
LIBBY WAGNER
DAVE WORKMAN
DEADLINE FOR MAY 2019 ISSUE:
APRIL 1, 2019
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THE RETAIL
I
n January I experienced a most historic event - the Polar Vortex in Chicago.
The frigid sub-zero weather with temps down to -25° (-50° with the wind chill
factor) was colder than Mt. Everest, the Antarctic and even Mars! Meanwhile,
back home in Vegas it was 100° warmer. Crazy!
So, with the frigid cold behind us, I am celebrating an especially glorious
welcome to spring! And with it I am exercising all the wonderful rituals we have
come to know and love with the changing of the seasons. Spring cleaning at
home and in the office is top of the list for March.
It's a time of change, renewal and transformation. This year is bringing with
it lots of fresh creativity, releasing what is no longer serving, both personally
and in the realm of business. It is a time when inspired ideas produce new
directions and innovative possibilities that are glistening on the horizon.
Marie Kondo has swept the world by storm with her unique concept of
clearing the clutter. She has a show on Netflix, and those watching have
jumped on board with her concept, asking themselves the question, "Does
this bring me joy?". Her book, "The Life-Changing Magic of Tidying Up", has
become a marketing phenomenon as memes pop up everywhere. One of the
funniest I've seen floating around on Facebook and Instagram says, "I tried the
Japanese method of decluttering where you hold every object that you own
and if it does not bring you joy, you throw it away. So far I have thrown out all
of the vegetables, my bra, the electric bill, the scale, a mirror and my treadmill."
Husbands beware! I think you can see where this is going…
Could this concept be used in reverse to inspire sales within the retail
environment? I don't know, but it is becoming a collective consciousness of
thought. It's a brilliant marketing strategy. Maybe it will inspire you to come up
with your own motto that could gain followers on your social media platform.
How could you employ the "Does it bring you joy?" concept into your sales
repertoire? I'd love to hear what some of you are doing in the social media
arena with playful and memorable memes.
SPRING
CLEANING
Is it time to clear the clutter
and tidy your business?
Elle's View As I See It
