RETAILOBSERVER.COM MARCH 2019
46
Companies everywhere today, in every sector and regardless of
their size, are confronted with a never-ending need to innovate
Steven Morris On Brand
B
y innovation, I don't mean the small leaps we see in
smartphones with their slightly improved new versions. I
mean courageous leaps that introduce new products,
services and new ways of working, producing, and thinking.
Some examples of standout innovation are Software as a
Service (SaaS), Apple's iPhone App ecosystem, virtual reality,
microwave ovens, email, solar energy, and Uber and Lyft.
Each of these innovations had exponential effects on our world.
THE POSSIBILITY
PARADOX
The Arch of Innovation
I've noticed
A + B x C = Z
Interesting...
It may add
up, but is it
necessary?
This is a
crazy idea,
and I love it!
Of course this
idea makes
sense!
This could be
something...
Wait, you just
made that up!
Doubt = conscious or subconscious fear-speak
Introduction into market
SAFETY
RISK
REWARD
This will
never work.
This is a
crazy idea!
I'm surprised
no one else
came up
with this.
