Specialty Food Magazine

Spring 2019

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/1090132

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Page 24 of 87

association news Food Recovery Record Set at 2019 Winter Fancy Food Show For the second year, the Specialty Food Association invited the Food Recovery Network to collect leftover food donated to the SFA from Winter Fancy Food Show exhibitors. Food Recovery Network volunteers collected meat, cheese, produce, confections, and snacks from San Francisco's Moscone Center and transported it to the Delancey Street Foundation, a nonprofit organiza- tion based in San Francisco that provides residential rehabilitation services and vocational training for sub- stance abusers and convicted criminals. This year's donation represented the largest one-day food recov- ery operation for the Food Recovery Network to date. "Our organization has long prioritized food recov- ery," says Ron Tanner, vice president of philanthropy, government, and industry relations for the Specialty Food Association. "A student-led organization like Food Recovery Network is a natural partnership. We are always cultivating ways to connect younger generations to the specialty food industry, and what better way than working together for the greater good?" With 230 local chapters all over the U.S., the Food Recovery Network is the largest student movement fight- ing food waste and hunger in America. Since its founding in 2011, it has donated more than three million pounds of food that would have otherwise gone to waste. "With the hard work and dedication of more than 100 volunteers from around the country, we [helped SFA] recover 33,273 pounds of food from the 2019 Winter Fancy Food Show," says Cassie Olovsson, man- ager of external partnerships at the Food Recovery Network. "Working with Specialty Food Association to create a food recovery program for the show has been a very rewarding experience. To watch as our plans evolve into action and then into impact for the surrounding community is truly something special. I had the great pleasure of experiencing, first hand, where the food is going, and I must say it is so inspiring to see what 100 people can accomplish in one afternoon."—Arielle Feger Specialty Food Association Wins Media Award The Specialty Food Association's marketing depart- ment has won an award for the best Daily or Weekly Communication in the Association Trends All Media Contest for its 2018 Summer Fancy Food Show registra- tion email. To enter the contest, the Specialty Food Association submitted a physical copy of the email, along with a description of the campaign strategy and how it fit into the larger theme of the show. To create synergy with the show taglines, "You'll know it when you See It," "You'll know it when you Smell It," and "You'll know it when you Taste It," the email used a white backdrop with vibrant food images, pulled together with a playful font. These disappearing food emails were used as countdown clocks for early bird and advanced attendee rates. The Association Trends All Media Contest is an annual competition held exclusively for associations, recognizing the most creative and effective communication vehicles developed in the industry over the prior year. The entries are judged by a panel of experts in the most watched commu- nications contest in the association community. The 2018 competition included about 300 entries in 23 categories of association com- munications. The winners will be honored at the Salute to Association Excellence cer- emony in front of 500 industry leaders. —A.F. 22 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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