Specialty Food Association members represent
the incredible diversity and creativity of one of the
world's largest food markets.
Membership is open to buyers, producers, distributors,
brokers, and affiliates of the specialty food trade.
Benefits include:
• Exclusive Member-only benefits at the Fancy Food Shows
• For Buyers - Complimentary LevelUP Show
pass, lounge, and other amenities
• Matchmaking for buyers and producers
• SFA Product Marketplace - where producers display
and buyers source specialty foods online
• Discounts on research, events, and more
• Critical regulatory updates
• Free press releases and PR support
QUESTIONS?
Contact membership@specialtyfood.com • 646.878.0301
THE BENEFITS OF MEMBERSHIP
Learn, Connect, Succeed
TWO LABELS ARE BETTER THAN ONE
Because of widespread confusion related to "Use By" labels, Americans unnecessarily
throw out perfectly good food. The Grocery Manufacturers Association joined with the
Food Marketing Institute to develop two streamlined options: "BEST If Used By" and
"USE By." Since launching in 2017, 87 percent of products now carry these clearer labels,
and 88 percent of consumers surveyed say they make more sense. To help even more,
GMA launched its #10ItemsLess campaign, challenging Americans to throw away 10
less items than they did in 2018, with the hopes of making a big impact on food waste.
Omnichannel Retailers Rule
Offering both a brick-and-mortar and online
e-commerce store wins with consumers, with
more than 70 percent of shoppers preferring
to make purchases from retailers offering both
shopping options, according to DXC Technology
Co. Less than 30 percent of consumers primarily
shop internet-only retailers, while 36 percent buy
in-store after exploring products online.
18 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com
trends & happenings
