Retail Observer

April 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM APRIL 2019 26 easier. Its rectangular shape and stainless steel exterior also creates a seamless design with other outdoor cooking appliances. Versatility — One of the greatest advantages to cooking with the Shokunin is its even heat distribution and its ability to cook for a long time. The Shokunin features a multi-tiered fire grate that can be placed in three different positions depending on the cooking style. Place the grate in the lowest position for a gentle heat, ideal for smoking "low- and-slow" barbeque, roast to perfection in the middle position, and utilize the top position as a traditional charcoal grill for intense searing of steaks or burgers. Materials Matter — Weighing more than 200 pounds, the Shokunin is constructed of 304-grade stainless steel. The mass of the metal, including two layers of stainless steel and the two inches of insulation built into the design, helps to keep the grill's exterior cool to the touch even when interior temperatures reach 600°F. It also makes the Shokunin more efficient than traditional ceramic Kamado grills, using less charcoal, especially during longer cooks. The grill is accented with an ipe wood frame and handles, giving it a furniture-like quality. Accessory shelves and trays clip onto the frame for convenience. "The word Shokunin is the Japanese word for master of one's profession, a craftsman or an artisan," said Alexis Hiller, head of marketing. "That is especially true of the Kalamazoo team. Our expert team welds and assembles by hand every grill at our factory in Kalamazoo, Michigan. It's our commitment to creating a flawless fit and finish with every Kalamazoo product." The Shokunin is the newest grill offering from Kalamazoo which also includes the award-winning Hybrid Fire Grill and the Argentinian-style Gaucho Grill. The new Kalamazoo Shokunin Kamado Grill will be available starting summer 2019 from www.KalamazooGourmet.com and at authorized Kalamazoo dealer showrooms. TRUE RESIDENTIAL UNVEILS A VIBRANT EMERALD HUE TO THE BUILD YOUR TRUE PROGRAM OF CUSTOM FINISHES AND HARDWARE AT KBIS 2019 True Residential, a luxury home refrigeration brand with commercial DNA, unveils a vibrant new Emerald hue to its Build Your True program at KBIS 2019. The addition of the rich verdant color – which is said to promote well-being, balance, and harmony – showcases the brand's commitment to offer homeowners and designers unparalleled style and design flexibility along with exceptional performance. True Residential Director of Sales and Marketing, Steve Proctor, says, "We don't necessarily try to be on-trend when choosing new hues and finishes to add to our collection, but we do aim to design products with staying power – which the Emerald hue has in droves. With the help of our research and development team, along with feedback from our core clientele, we are consistently tapping into the pulse of the design world. While 2018 saw the introduction of the Cobalt and Matte White finishes as well as Gold and Pewter hardware options to the Build Your True program, this year will further showcase our commitment to expanding our collection of custom finishes and hardware as well as our repertoire of offerings as a whole." The new shade is one among a wide array of available custom finishes in the Build Your True collection – which also includes Stainless Steel, Gloss Black, Matte Black, and Antique White. Together with hardware options that include Stainless Steel, Copper, Brass, and Chrome – designers and homeowners can now choose from 42 unique combinations available in both full-size and undercounter units. Likewise, the brand is also debuting a new Ultra Matte Black Finish, and a 36" full-size refrigerator and freezer at the show, further proving their dedication to enhancing the True experience. Visit www.true-residential.com for more information about True ® Residential. I N D U S T R Y [ N E W S ] RO

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