Retail Observer

RETAILOBSERVER.COM APRIL 2019 50 T R A D E S H O W N E W S P CBC, the premier West Coast homebuilding trade show, is set to deliver a fresh, timely and inspiring lineup of curated content. The 2019 education program will offer forward-thinking topics and visionary content that will benefit every professional in the housing and development industry when the show stages May 30-31, 2019 at San Francisco's Moscone Center. PCBC 2019 will focus on emerging trends in an all-new Technology & Energy Forum. The conference offering includes tech panels on connection and 5G, augmented reality and visualization, cloud-based mobility, robotics, AI and the smart home, among others. The forum also includes a Technology Trend Report that will showcase five macro trends on display at PCBC, and a self-guided technology product tour that will highlight smart-home exhibitors on the exhibits floor in coordination with the Technology Trend Report. This content is specifically designed to allow attendees to step inside the future of home technology trends, and to help the industry stay in front of new trends and technology coming to market. "PCBC's education signifies more than just your standard conference learning. It points to the future of homebuilding and provides a unifying platform of collaboration, blue-sky thinking and encouragement as the industry works together to address the challenges and meet individual goals for success," said Mike Sturdivant, PCBC conferences director. "The sessions offered at PCBC don't just cover what's happening in the housing industry right now. They also cover what's coming next and provide understandings into how homebuilding professionals can prepare themselves and their business for what's to come." True to its flagship offering, PCBC 2019 will open the door to unparalleled education opportunities through three comprehensive forums: The Re-Think Conference (Marketing, Design & Business Operations), Land & Capital Forum, and Multifamily Trends Forum. These programs will provide deeper insights into the steps builders can take to prepare their business for success in a changing housing market. Unique to this year's lineup will be speakers who are business forerunners, thought leaders and trend spotters across varying professions, including leading brands such as Google, Factory_OS, BuzzFeed and Zappos. These visionaries will apply their business acumen to the future of homebuilding and lend innovative creative thinking and resourceful approaches that attendees can immediately apply to their business plans. Distinguished speakers and sessions will ensure a rich return on the attendees' investment, with standout guests and topics: Re-Think Conference • Claire Booth, Founder & CEO, Lux Insights (The Achiever Fever Cure) • Kat Holmes, Director, User Experience Design, Google (Mismatch: Inclusion Shapes Design) – Conference Lunch on May 31 • Alan Norris, Chairman & CEO, Brookfield Residential (How to Be Successful in Good Times and Bad) • Sarah Unger, SVP, Cultural Insights & Strategy, Civic Entertainment Group LLC (Relevance and Purpose in a Fast-Changing Culture) • Edwin Wong, SVP of Research & Insights, BuzzFeed, Inc. (Adulthood vs. Adulting) • Ryo Zsun, The Culture Maestro, Zappos Inc. (Delivering WOW Customer Experiences) Land & Capital Forum • Natalie Bruss, Partner, Fifth Wall (Financial Innovation & Disruption) • Douglas Duncan, Senior VP and Chief Economist, Fannie Mae (Economic & Housing Forecast) • Peter Martin, Managing Director, JMP Securities (Lessons from the Equity Analyst) • Margaret Whelan, CEO, Whelan Advisory, LLC (Financial Innovation & Disruption) Multifamily Trends Forum • Jon Dishotsky, CEO, Starcity (Co-Living) • Rick Holliday, CEO, Factory OS (Revolutionizing Home Construction) PCBC draws the most influential builders, creating a rich intersection of human, intellectual and financial capital. Through outstanding education in an intimate setting, and a robust assembly of inspiring speakers, PCBC is dedicated to creating better ways for the housing industry to connect, engage and grow. Register today to take a closer look at the world of solutions for homebuilding and development at PCBC 2019. For more information and to register visit pcbc.com. PCBC 2019 UNVEILS NEW EDUCATION LED BY BUSINESS PIONEERS Technology trends showcased in brand new technology & energy forum RO

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