buyers' picks
TOP-SELLING ENERGY AND
HEALTH BARS
Consumers are loyal to brands and flavors in this category.
Gluten-free options and popular ingredients, like chocolate
and peanut butter, have an impact too. BY NICOLE POTENZA DENIS
Dennis Robertson,
14 Carrot Whole Foods, Lexington, SC
By far, any bars with chocolate or peanut butter
are best sellers. Those that offer low-carb
options are not far behind. My picks:
• Greens+EnergyChocolateEnergyBar
• NuGoFreeDarkChocolateTrailMix
u hinkThinLowCarbBrownieCrunch
T
• ThinkThinLowCarbCreamy
PeanutButter
• Tiger'sMilkPeanutButter
ProteinBar
Emily Brown, Manna Foods, White Plains, NY
Most customers purchase bars as a healthy snack.
Raw and organic bars are also very popular. Our best
sellers are:
• ClifBarChocolateBrownieEnergyBar
• Greens+EnergyChocolateEnergyBar
• KindPlus(allvarieties)
• RawRevolution(allvarieties)
• Tiger'sMilkPeanutButter&Honey
ProteinBar
Soodie Kick, Nuts 'N Berries, Atlanta, GA
Gluten-free bars are very popular. Organic and raw ingredients
are also a draw. Our top sellers are:
• BumbleBarAmazingAlmond
• Nature'sPlusChocolateNutCrunchUltraEnergyBar
• NuGoSlimRoastedPeanut
u SeitenbacherHighProteinBar
• ThinkThinPeanutButterbars
Nicole Potenza Denis is a contributing editor to Specialty Food Magazine.
FLAVOR TRENDS AMONG MEN, P. 20
10 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com
PHOTOS (CLOCKWISE FROM TOP): BIGSTOCK; THINK THIN; SEITENBACHER; CLIF BAR
Doug Obenhaus, Royal River Natural
Foods, Freeport, ME
Our customers are not persuaded by protein
amounts. They purchase based on brands they
know and trust. Our popular picks:
t ClifBuilder'sBars
• Greens+EnergyChocolate
EnergyBar
• K indPlusDarkChocolate
CherryCashew
• LärabarCashewCookie
• LärabarUberRoastedNutRoll
Lucas T., Healthy Habit, Phoenix, AZ
People find a bar they like and stick with it. They are
flavor-loyal. Our customers' favorites:
• GardenofLifeChocolateRaspberryGreensBar
• KindCashew&GingerSpice
• MacroLifeNaturalsMacroGreens
• OrganicFoodBarWildBlueberry
• ProBarNuttyBananaBoom
