Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/110595
resource guide FOODS IN FOCUS (continued from p. 46) "There were other mushroom kits on the market, but nothing that made it easy, and that was where we saw an opportunity."— Nikhil Arora, Back to the Roots a recurring customer base; Average Joe sells refill kits, too, with nothing but the ingredients. But none insists the mandatory use of its products. Balian says her granola kit can even encourage other future retail purchases, such as nuts and dried fruits in bulk aisles, while the Average Joe website clearly states the refill kit is available for the convenience only. Back to the Roots is one of the companies just getting started in this realm. Its new Home Aquaponics Kit, a self-sustaining ecosystem of fish and plants, has begun shipping, thanks to financial support from loyal fans via a Kickstarter fund, which earned the company more than double its initial goal of $100,000. "I think there's a cool growing trend toward connecting with your food right now, and that's what our vision is. Our vision is not around mushrooms—it's around making food personal again," Arora says. "We want to be the leaders in that space and in connecting people to food and doing it yourself." If the success of these first prodTELL US: ucts is any indicator, DIY isn't going Are you creating, or have you created, a anywhere anytime soon. |SFM| Eva Meszaros is associate editor of Specialty Food Magazine. dedicated hub for DIY kits in your store? 58 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com Advertiser .............................................................. Page Aiya America .............................................................39 American Roland Food Corp. ......................................33 Barhyte Specialty Foods Inc. ........................................55 BelGioioso Cheese Inc.................................................13 C2O Pure Coconut Water LLC .....................................55 Char Crust Inc. ...........................................................55 Dave's Gourmet Inc. ...................................................37 Delicaé Gourmet.........................................................55 Dispensa-Matic Label Dispensers .................................22 Fire & Flavor Grilling Co. ............................................55 Fran's Chocolates Ltd. .................................................37 Frontier Soups ............................................................44 Golden West Specialty Foods Inc. ................................55 Gourmet Village .........................................................32 Hammond's Candies ..................................................30 Harbor Sweets Inc. .....................................................55 Herrell's Development Corporation...............................56 HimalaSalt-Sustainable Sourcing .................................27 J & M Foods...............................................................39 Jelly Belly Candy Company .........................................11 Kosher Provision Inc. ...................................................55 La Panzanella LLC .......................................................23 Marich Confectionery Co. ...........................................15 Maroc Export (Moroccan Center for Export Promotion)...................................................19 Mavuno Harvest .........................................................57 Milo's Whole World Gourmet .....................................57 Olivier Napa Valley....................................................41 Partners, a Tasteful Choice Company ...........................32 The Peanut Shop of Williamsburg ..................................8 Phin & Phebes ............................................................56 Pollen Ranch ..............................................................57 Primera Technology Inc ...............................................28 Purely American .........................................................41 Ritrovo Italian Regional Foods .....................................57 Salem Baking Company ....................... Inside Front Cover SerendipiTea ..............................................................57 Simply 7 Snacks .........................................................56 Source Atlantique Inc. ...........................Inside Back Cover Southwest Specialty Food Inc. ......................................56 The Spice Lab .............................................................56 Sticky Fingers Bakeries ..........................................31, 56 Stonewall Kitchen .......................................... Back Cover Tadin Herb & Tea Co. .................................................25 Taft Foodmasters LLC ..................................................56 Torie & Howard LLC....................................................24 Venus Wafers Inc. ......................................................14 Virginia Diner Inc. ........................................................4 Walkers Shortbread Inc. .............................................17 Wing-Time Inc. ...........................................................57 World's Best Cheeses ....................................................3