Animal Health Product and Promotions Guide

May 2019

Animal Health Solution - a Henry Schein Animal Health magazine for veterinary professionals

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Page 13 of 27

Why millennials are your most loyal clients Start a rewards program to inspire retention of your best clients. By Wendy S. Myers, CVJ REMOVE THESE PAGES TO HANG ON YOUR STAFF BULLETIN BOARD. Did you know 78% of millennials belong to two or more loyalty programs? 1 You want strong client retention and data about your most loyal pet owners. Millennials spend more on veterinary care compared to other generations. 2 What motivates these pet owners to join and stick with a loyalty program? Research shows 86% join to collect and redeem points for rewards, 78% want access to discounts, and 28% love convenience such as skipping the line. 1 They love immediacy—who wants to hail a cab in a downpour when you can request Uber from inside your home and route the driver's arrival?

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