Retail Observer

May 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MAY 2019 14 Author: Mike Weinberg loves sales — as a consultant, coach, speaker, and bestselling author specializing in new business development and sales management, Mike is on a mission to simplify sales and create high-performance salespeople and sales teams. He is known for his blunt, practical approach and for calling it as he sees it. Mike works with companies in all industries that generate a few million to many billions in sales. Mike was the #1 producer in three companies before launching his own consulting practice. Forbes named him a Top Sales Influencer, and he has been similarly honored by OpenView Labs and several other publications. His first book, New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development, became a #1 Amazon Bestseller and spent a year as the top-rated book in its category. A transplanted New Yorker, Mike has called St. Louis home for almost 25 years. Publisher: Harper Collins Leadership A blunt wake-up call to salespeople and sales leaders that debunks myths propagated by the latest "miracle" solutions and reveals how you should refocus your sales strategy on a proven approach that will drive the results you want. Welcome to the world of sales. From the first to the last day of your career, the one single constant you can bank on encountering is the roaring noise of the so-called experts who want to persuade you that "everything has changed" and you need their latest tools, toys, tricks, and complex processes for staying even and getting ahead of the pack. Ironically, it seems that the more of these new miracle solutions you adopt, the more confused you become, and the harder it is to get results. In Sales Truth, Mike Weinberg sends a blunt wake-up call to salespeople and sales leaders on how to get past the noise and focus on getting new sales. Here's the truth: Most of these so-called experts have no idea if what they're pushing works, or if it will help your situation. The number of "likes" a sales improvement article receives is often inversely proportional to its accuracy and its helpfulness to the typical seller or sales team. The good news is that proven, simple truths and simple frameworks for sales and sales management will drive the results you want, and you can learn all about them in this groundbreaking book. B O O K R E V I E W SALES TRUTH: Debunk the Myths. Apply Powerful Principles. Win More New Sales. RO

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