Retail Observer

RETAILOBSERVER.COM MAY 2019 24 that interior lights turn on only when the door is opened, while Showcase Mode illuminates the interior continuously. • Audible Temperature Alarm: An alarm is pre-programmed to sound should a door be left open and/or the storage temperature is out of range. To learn more about the Vinotemp 24-Inch Outdoor Dual-Zone Glass Door Wine & Beverage Cooler, the Vinotemp 15-Inch Outdoor Dual-Zone Glass Door Wine & Beverage Cooler and Vinotemp's entire outdoor appliance offering, visit www.vinotemp.com. BOSCH HOME APPLIANCES REINVENTS REFRIGERATION WITH NEW FRENCH DOOR BOTTOM MOUNT COLLECTION High-quality, revolutionary refrigeration units are designed to maximize freshness and limit waste Bosch home appliances, known industry-wide for raising the standards in quality appliances, has announced a complete transformation of its refrigeration portfolio with the launch of the all- new Bosch freestanding French Door Bottom Mount refrigerator collection. These refrigeration units are designed from the ground up to address consumer needs when it comes to refrigeration, and mark the beginning of a series of product introductions that will continue over the next several years, culminating in the broadest refrigeration portfolio in Bosch's U.S. history. "Bosch has always believed that quality product innovations can truly enhance everyday life, and this relentless commitment has helped us change expectations of what a major appliance — from the dishwasher to a cooktop — can do," explained Anja Prescher, director of brand marketing at Bosch Home Appliances. "Similarly, we believe consumers should expect more from their refrigerator, and our new freestanding French Door Bottom Mount refrigeration collection delivers on this notion. The new line is truly refrigeration, reinvented." Thoughtfully designed from years of consumer insights to maximize freshness, limit food waste and make it easier to store foods, the new collection is Fresh by Design ™ — from the sleek exterior to the unparalleled interior freshness technologies and organizational solutions. Key features include: REVOLUTIONARY DESIGN • Offering the premium look of a built-in model in a freestanding format, the 24-inch-deep cavity sits at true counter-depth for a flawless fit alongside kitchen cabinetry. The length of the door extends fully to the ground, furthering the look of a built-in model and offering a seamless integration into any kitchen space. • Unprecedented craftsmanship is found in every component of the new collection — from fingerprint-resistant stainless steel, to durable doors equipped with the signature Bosch soft close, infinity glass shelving lined with stainless steel, a stainless steel backwall and more — because the smallest details make the biggest difference. • A number of exterior features are situated within the interior cavity, including the Interior Water Dispenser, new UltraClarityPro ™ Water Filter and Interior Ice Maker, for a sleek exterior. PERFECTLY FRESH FOOD STORAGE • A heightened awareness about food waste and an interest in fresh, nutritious meals have led to a need for properly storing ingredients. The new freestanding French Door Bottom Mount collection utilizes a unique four-point FarmFresh System ™ , an exclusive Bosch technology designed to keep food fresh for up to 3x longer*, for less food waste. • The innovative system features the industry's first automatic temperature and humidity control drawer, VitaFreshPro ™ , helping to take the guesswork out of food storage via pre-programmed freshness settings. • All French Door Bottom Mount units are integrated with Home Connect ™ . From an alarm notifying consumers that their refrigerator or freezer door is open, to immediate, expert evaluation on the refrigerator through Remote Diagnostics, Bosch appliances with Home Connect offer consumers peace of mind, knowing they can remotely monitor and control their appliances from anywhere** via a smartphone or other device for greater convenience. I N D U S T R Y [ N E W S ]

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