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Hopkins, and Charles Crocker. The PIC was in financial straits and Morse was tasked with rectifying that situation. Among the firm's holdings on the Peninsula were the Del Monte Hotel in Monterey (now the site of the Naval Postgraduate School). The hotel was a playground for the rich and famous for whom a favorite activity was a carriage ride around the Peninsula that wound through the Monterey Cypress trees of Pebble Beach and featured a stop at a rustic lodge for lunch. The round trip was 17 miles long. Tourists still make the drive around Pebble Beach on what is now officially known as 17-Mile Drive. Like many before and since, Morse was smitten by the rare beauty of the area and developed a strong desire to preserve it for future genera- tions. Golf was seemingly always on Morse's mind. Large por tions of 124 C A R M E L M A G A Z I N E • S P R I N G / S U M M E R 2 0 1 9 Photo: Julian P. Graham courtesy of Loon Hill Studios (Clockwise from top left) Jack Nicklaus with Morse; with Ed Sullivan and Bing Crosby, who brought his famous Clambake Pro-Am to Pebble in 1947; Morse was also a talented artist. This piece hangs in the author's Carmel office. Photo: Julian P. Graham courtesy of Loon Hill Studios Photo: Julian P. Graham courtesy of Loon Hill Studios