Carmel Magazine

Spring-Summer 2019

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decade, ending up in the upper echelons as executive direc- tor of publisher relations. The trajectory of Trust's career from that launching pad took him to some of the highest peaks of the industry he now found himself in. The middle of the 20th century was a time that saw huge leaps and bounds in popular music and the revenue it generated. It was also during this period that the business shifted from the East Coast to the West, partic- ularly in Los Angeles. That's where Trust and Joan moved to when he was recruited to run Beechwood, the publishing arm of Capitol Records. The transplanted New Yorker, used to the skyscrapers and concrete canyons of Manhattan, tells an amusing story about his first glimpse of the iconic, 13-story Capitol Records building (designed to look like a stack of records). He said, "…you're kidding me…this must be a mock-up. Where's the real tower?" Later, Trust was entrusted with running Sir Lew Grade's Associated Television (ATV) publishing catalog. The jewel in ATV's crown at the time was Nor thern Songs, the publish- ing catalog that contained most of the Beatles' songs, including "I Want to Hold Your Hand," "Hey Jude," "Yesterday," "Help!" and countless others. He stayed with that company for 12 years, until the catalog was sold to Michael Jackson. But Trust wasn't just a backroom bean counter. There's a famous stor y about the time in the Nixon era that John Lennon was under the threat of depor- 192 C A R M E L M A G A Z I N E • S P R I N G / S U M M E R 2 0 1 9 Trust with top-selling BMI songwriters Barry Mann and Cynthia Weil. The duo penned some of the biggest hits of the 1960s and '70s, including "On Broadway," "You've Lost That Lovin' Feeling," and "Kicks." Photo: Courtesy of the Sam Trust Collection

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