Animal Health Solutions

Q2 2019

Animal Health Solution - a Covetrus magazine for veterinary professionals

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20 | Covetrus ph: 855.724.3461 | fx: 888.329.3861 | covetrus.com MYTH 1 Brand-name drugs go through more rigorous testing for approval than private brand generic drugs. According to the Abbreviated New Animal Drug Application (ANADA) process, a private brand manufacturer must show that its generic drug is equivalent to the approved brand-name drug in three areas: • Active ingredient • Strength • Dosage regimen Each ingredient must also meet stringent quality standards and the private brand generic drug must demonstrate stability over the shelf life of the product. Blood-level bioequivalence studies are required by the Food and Drug Administration Center for Veterinary Medicine (FDA-CVM) for ANADA approval; these studies establish that any minor difference in bioavailability between the private brand generic and the brand-name drug is considered clinically insignificant. Covetrus Brand Products Dispelling common myths of private brand drug alternatives As consumer perceptions around private brand generic drugs change, it's important for veterinary hospitals to offer a variety of options to meet client demands. Although private brand generic drugs are commonplace in veterinary healthcare, there are still some misconceptions about these low-cost alternatives. For some hospitals, the question on whether to carry private brand drug options simply comes down to safety and efficacy: Do private brand drug alternatives provide equal profiles compared to "pioneer" (brand-name) drugs? The answer is an emphatic "yes"! Let's dispel a few common myths around private brand generic drugs and discover how offering these alternatives may help you and your clients save money on treatment — without sacrificing safety or efficacy.

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