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Covetrus
ph:
855.724.3461
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fx:
888.329.3861
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covetrus.com
A Build your
community
where the
clients are
There are literally hundreds
of social media sites on
the Internet—but only four
clear leaders that you can
focus on at first: Facebook,
Twitter, Instagram, and
LinkedIn.
More than 75 percent of
millennials use Facebook,
making it the most popular
among social media
platforms. In fact, Facebook
is the leading social
network around the world,
having roughly two billion
monthly active users.
3
Twitter is the microblogging
home for hundreds of
millions of people as well.
Instagram is the photo
and video site where you'll
find all those cat pictures
and more. And LinkedIn is
a business-based social
networking site boasting a
half billion users.
4
S Set up your
accounts
It will only take a few
minutes to get your online
presence started on each of
the four major social media
platforms. Then, you're
ready to start building your
community.
• Facebook: You'll need
to create a business
account for your
veterinary practice,
which is separate from a
personal one. Start here:
facebook.com/business.
• Twitter: Set up the
@name for your practice,
which will be your unique
identifier on Twitter. Visit
business.twitter.com/
en.html.
• Instagram: Activate your
free business listing and
start posting photos and
videos that showcase
your practice. Visit
business.instagram.com.
• LinkedIn: Establish your
company profile to get
started. On the LinkedIn
home page, click "Work"
in the upper right corner.
Then select "Create A
Company Page" in the
drop-down menu. If
you need assistance,
visit linkedin.com/help/
linkedin/answer/710/
creating-a-linkedin-
page?lang=en.
D Start posting
Consistency is key: you'll
want to post regularly (at
least three times per week).
Remember, your goal is
to be a credible source of
information about a full
range of veterinary topics—
such as the importance of
vaccinations and wellness
exams, plus general topics
such as housebreaking a
new puppy.
To keep blog posts
conversational as well as
informative, write them in
three steps:
1) Describe the problem;
2) Share the solution; and
3) Suggest next steps,
which may include a visit
to your website or facility.
If you feel a bit
overwhelmed about the
idea of managing your
posts across several social
media networks, sign up for
a management tool such as
Hootsuite (hootsuite.com).
Use the analytics reports to
measure the impact of your
social media efforts.
What can
veterinary
practices
do to meet
clients
where they
are online?
Make the
social media
connection
by following
these seven
steps.
