Retail Observer

June 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JUNE 2019 16 MIELE LAUNCHES NEW MASTERCOOL REFRIGERATION LINE WITH A HOST OF NEW FEATURES Over 35 new skus feature innovative design and technology Miele has launched over 35 new options that offer customers unmatched customization to meet their cooling needs. Notable additions are 24" refrigerator and freezer towers, a 36" French Door and an assortment of wine storage units. Instead of minor updates, Miele completely redesigned the MasterCool line with features that provide ultimate usability for the customer. The demand for mobile-enabled appliances is high, and Miele's WifiConn@ct allows the user to control temperatures, switch on programs, receive alerts and order accessories from anywhere through the Miele@Mobile app (available on Android and iOS devices). The interior of the units features a glare-free metallic finish and BrilliantLight that illuminates the full interior. The new MasterSensor high-quality color touch display makes program selection easy and aligns with Miele's other built-in appliances. Through the DoorAssist program, customers can choose to go handle-less with the new Push2Open feature. When slight pressure is applied to the door, it opens gently to an ajar position. If the customer prefers handles, the Pull2Open technology reduces the amount of force needed to open the door. The MasterCool launch also includes new 24" built-in wine storage units. The new units come with the SommelierSet for premium display of wine bottles, glass and tool storage, and even allows for cooling opened bottles of wine. FlexiFrame Wooden Racks are made of beech wood for a more pleasant aroma, and can be adjusted to perfectly hold any bottle type. Miele loyalists will be happy to find the familiar humidity- controlled drawers and the DynaCool system in these units. DynaCool is the dynamic movement of air to counteract heat rising and cooler air falling within the cavity of a refrigerator or freezer. The cavity maintains consistent intended temperatures from front to back, and most importantly, from top to bottom. Additionally, the innovative airflow ensures food freshness by eliminating stagnation. The MasterCool line is set to launch in the summer of 2019 with prices starting at $6,299. Visit to learn more. JUNE I N D U S T RY [ N E W S ]

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