Retail Observer

June 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JUNE 2019 4 Eliana Barriga Here's to investing in your dreams! JUNE 2019, VOLUME 30, ISSUE 6 CELEBRATING OUR 30 TH YEAR AS THE RETAIL OBSERVER PUBLISHER/MANAGING EDITOR E LIANA BARRIGA DIRECTOR OF SALES AND MARKETING MOE LASTFOGEL ART DIRECTOR TERRY PRICE CONTRIBUTING WRITERS RENÉE GALIOTO KEVIN JOHNSON MARIO JUAREZ JOHN LAING BRUCE MANNING STEVEN MORRIS JOHN TSCHOHL VALERIE VILLARREAL LIBBY WAGNER MIKE WHITAKER ALAN WOLF RALPH E. WOLFF DAVE WORKMAN DEADLINE FOR AUGUST 2019 ISSUE: JULY 1, 2019 THE RETAIL OBSERVER 2764 N. Green Valley Pkwy, Suite 508 Henderson, NV 89014-2121 800.393.0509 • 702.208.9500 Fax 702.570.5664 To receive a copy of The Retail Observer online, or to unsubscribe, please go to The Retail Observer website is hosted by Market Digitally Printed on Recycled Paper THE RETAIL P eople ask Bill Aris, over and over, how his Fayetteville-Manlius High School (NY) girls' cross country teams have managed to win the Nike Cross Nationals (NXN) an amazing ten times. (NXN, where the nation's forty best teams compete, is the de facto national high school cross country championship.) Bill graciously shares his methods. He patiently explains how he trains his runners. And other coaches suspect he's signifyin', as they say in the Ozarks. Coaches fall off their chairs when Bill explains that he spends relatively little time designing his runners' workouts. "I spend 80 percent of my time on psychological and emotional considerations of each kid," Aris says. "I put 20 percent of my time into designing the training. I spend most of my time thinking about and trying to get to the heart and soul of each kid, to both inspire them and to understand them. I'm always trying to figure out what keys unlock what doors to get them to maximize their potential." Other coaches believe there's no way Aris can produce national champions without huge numbers of kids trying out for the team, and without recruiting. In fact, Fayetteville-Manlius High School has 1,500-2,000 students, yet just 25 runners turn out each fall for cross country. And Aris doesn't need to recruit, because his methods turn talented kids into champions. Aris's boys' teams consistently place in the top five at NXN. To put this in perspective, it's a tremendous honor to be among the forty teams invited to compete at NXN. Scoring in the top five puts the F-M boys in the absolute stratosphere of high school cross country. The lessons for retailers are clear: if you want to be a champion, it might be a good idea to start investing a significant portion of your time in getting to know your employees' and customers' dreams – then do all you can to help them realize them. NOBODY BELIEVES BILL ARIS Elle's View As I See It

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