Retail Observer

June 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JUNE 2019 64 I nvesting in your community is a great way to give back to those who've supported your business over the years. Volunteer groups and non-profit organizations everywhere are helping our communities become better places for all – but they can't do it alone. They need help from businesses like ours to support food pantries, community gardens, and many other initiatives. In the U.S. today, more than 40 million Americans are living with food insecurities. Hunger and food insecurity are closely related but distinct issues. Hunger refers to the physical sensation of not having enough to eat, while food insecurity refers to a chronic lack of financial resources to buy food. Issues such as affordable housing, social isolation, unemployment, underemployment and food insecurity are important limiters of a community's overall health. In most communities, many folks are living without reliable access to sufficient, affordable, nutritious food for themselves and their families. It's well known that a diet of nutrient-rich fresh fruits and vegetables helps reduce obesity and chronic illnesses in children and adults, especially senior citizens. But many who live on limited budgets can no longer afford today's prices. (The average price of tomatoes today is $1.59 per lb.) Local food pantries and other organizations that provide food to those in need are seeing an increase in requests and a decrease in donations. Access to affordable, nutritious foods is becoming a massive issue in America. Family health coalitions are working together with food banks to establish free, sustainable community gardens in parks and public lands all over the country, to help supply the food banks and pantries. Individuals in urban areas can sometimes lease raised beds to offset their budget and eat healthy. How can you give back? You might consider joining or helping start a community garden at your local place of worship, on your local school grounds, or in town and county parks. There's nothing quite as satisfying as growing your own fresh vegetables and sharing your harvest with those in need. It's a welcome change of pace to spend time outdoors, working with your neighbors for the worthy common cause of feeding your community. If it sounds like a lot of work, it is, but it yields tremendous rewards. As small business owners we have a responsibility to help keep our communities strong and healthy. Your efforts will not go unnoticed by your neighbors, who'll probably think of you and your company when they're deciding where to buy. GIVING BACK TO YOUR COMMUNITY IS GOOD BUSINESS S E R V I C E D E P A R T M E N T RO Ralph Wolff, Industry Relations, PSA Certified Service Center

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