RETAILOBSERVER.COM JUNE 2019
16
MIELE LAUNCHES NEW MASTERCOOL
REFRIGERATION LINE WITH A HOST OF
NEW FEATURES
Over 35 new skus feature innovative design
and technology
Miele has launched over 35 new options that offer customers
unmatched customization to meet their cooling needs. Notable
additions are 24" refrigerator and freezer towers, a 36" French
Door and an assortment of wine storage units.
Instead of minor updates, Miele completely redesigned the
MasterCool line with features that provide ultimate usability for the
customer. The demand for mobile-enabled appliances is high, and
Miele's WifiConn@ct allows the user to control temperatures,
switch on programs, receive alerts and order accessories from
anywhere through the Miele@Mobile app (available on Android
and iOS devices).
The interior of the units features a glare-free metallic finish and
BrilliantLight that illuminates the full interior. The new MasterSensor
high-quality color touch display makes program selection easy
and aligns with Miele's other built-in appliances.
Through the DoorAssist program, customers can choose to go
handle-less with the new Push2Open feature. When slight
pressure is applied to the door, it opens gently to an ajar position.
If the customer prefers handles, the Pull2Open technology reduces
the amount of force needed to open the door.
The MasterCool launch also includes new 24" built-in wine
storage units. The new units come with the SommelierSet for
premium display of wine bottles, glass and tool storage, and even
allows for cooling opened bottles of wine. FlexiFrame Wooden
Racks are made of beech wood for a more pleasant aroma, and
can be adjusted to perfectly hold any bottle type.
Miele loyalists will be happy to find the familiar humidity-
controlled drawers and the DynaCool system in these units.
DynaCool is the dynamic movement of air to counteract heat
rising and cooler air falling within the cavity of a refrigerator or
freezer. The cavity maintains consistent intended temperatures
from front to back, and most importantly, from top to bottom.
Additionally, the innovative airflow ensures food freshness by
eliminating stagnation.
The MasterCool line is set to launch in the summer of 2019 with
prices starting at $6,299. Visit www.mieleusa.com to learn more.
JUNE
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