Specialty Food Magazine

Summer 2019

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/1119718

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Page 105 of 155

S o, has this happened to you? You are heading to your front door after a long walk when you look at your Fitbit and notice that you only have walked 9,500 steps. Do you then pass your front door and keep walking to get an additional 500 steps? I know I do. It's a simple nudge, a prompt, an inconspicuous incentive to go that extra mile (or steps). Sensors, activity trackers, smartwatches, and other wearable devices are becoming more common as their prices drop and their functionality improves. Technology in the form of these devices as well as mobile apps and online searches is accelerating access, feedback, and involvement of consumers, whose average amount of screen time quickly approaches six hours per day in the United States. The wearable market alone for smartwatches and Fitbits has grown at an annual rate of 156 percent to over $600 million in 2018. Millennials and members of Generation Z are the most avid adapters with 36 percent and 33 percent, respectively, tracking their activity and exercising with wearable technology. BY DAVE DONNAN The Tech-Wellness-Food Connection Fitbits and smartwatches are shifting our physical activity. Next, they will change the way we eat. SUMMER 2019 103 opinion

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