Show
Up
and
Show
Off
at
Tradeshows
Statistics don't lie. If you want
to reach decision-makers and
the people with buying power,
you need to attend tradeshows.
According to The Center for
Exhibition Industry Research,
91% of tradeshow attendees say
the shows impact their buying
decisions because the competition is in one place, and each
attendee will tell at least 6 people about their tradeshow
experience. The Center also notes that converting a trade
show lead to a sale costs 38% less than sales calls alone.
To take full advantage on your trade show appearance, you
must stand out. Create a visually appealing booth and staff
it with dynamic sales professionals.
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Source: The Center for Exhibition
Industry Research, www.ceir.org
