Pick
Promo
Products
with
Millennials
in
Mind
Did you know that Millennials now make up the largest
generation in the U.S. and Canadian labor force? According to
Pew Research Center, more than 1 in 3 American workers are
Millennials. Similarly, the Canadian workforce comprises nearly
37 percent of people in the Millennial age group as noted
by Statistics Canada. And the good news is that Millennials
respond well to promo products!
Research conducted by PPAI found that 100% of Millennials
have received multiple promotional products in their lifetime,
with 2 in 3 wearing or carrying a promotional product daily.
That is a significant opportunity for a brand to directly
influence the largest generation of consumers and the
workforce. When choosing promotional products for your
company, think like a Millennial. Go with tech products,
tumblers, backpacks or Bluetooth products.
Source: Pew Research Center analysis of 2016 U.S. Census Bureau data,
Statistics Canada Labour force characteristics by sex and detailed age
group, annual, and PPAI Research on Millennial Consumers, 2017
