Retail Observer

RETAILOBSERVER.COM JULY 2019 18 SÉURA ULTRA BRIGHT FEATURES: • 4K UHD HDR display • Sizes from 49" to 86" ●• 60-watt RMS two-channel Bluetooth-enabled premium soundbar required ●• Backed by a two-year warranty Visit www.Séura.com to learn more about the Séura Ultra Bright and Shade Series. MAYTAG GIVES AN EXTRA BOOST TO STAIN FIGHTING WITH NEW FRONT LOAD WASHER AND DRYER FEATURING 'EXTRA POWER' BUTTON Extra power button boosts stain fighting as new survey finds stains are one of the most challenging parts of laundry A recent survey found that 69% of Americans who do laundry agree that stain removal is the most challenging part of the job.¹ To help combat this challenge, Maytag ® appliance brand is introducing its new front load washer and dryer with Extra Power button. Conducted by YouGov on behalf of Maytag, the survey also found that there is a general lack of awareness about how to tackle stains, as 56% of Americans who do laundry indicate using the same wash cycle for every type of stain, and only 21% report washing stained clothing with different water temperatures, depending on the stain. However, different stains are best treated with different water temperatures. "Stain fighting can be complicated. Some stains dissolve best in hot water, others in cold," says Sarah Brandonisio, Maytag Communications brand manager. "Now, with the push of the Extra Power button, Maytag fights both in a single load." The new Extra Power button targets a variety of everyday tough stains on any wash cycle – including delicates. But the extra power doesn't stop with washing. The new Maytag dryer also features an Extra Power button that boosts drying power on any cycle by extending time, heat and tumbling. No one likes to open a dryer to find clothes not completely dry. "Laundry is sorted by what to wash, not what to dry, so mixed loads do not always dry evenly," says Brandonisio. "When heavy jeans get mixed in the dryer with thin shirts, the Extra Power button helps get thick fabrics, pockets, seams and hems drier the first time²." The debut of the Extra Power button on three new sets also marks Maytag brand's first foray into connected appliances (MHW8630H, ME/GD8630H), now allowing consumers to monitor and control their appliance while away from home³. MAYTAG WASHER WITH EXTRA POWER BUTTON BOOSTS STAIN FIGHTING ON ANY WASH CYCLE – 4.5 – 5.0 CU. FT. (MHW8630H) • Smart Appliance: Monitor and control your appliance when you're away from home³. By receiving notifications and alerts that help you manage laundry, you can avoid unnecessary service calls, maintain your machine and help ensure dependable performance. • Extra Power Button: Some stains dissolve best in hot water while others dissolve best in cold. With the push of a button, Maytag fights both in a single load. The Extra Power button boosts stain- fighting performance on any wash cycle. • 24-Hr Fresh Hold ® Option: Keeps clean clothes smelling fresh in the washer with an internal fan and intermittent tumbling that circulates air through clothes for up to 24 hours after the wash cycle ends. • Optimal Dose Dispenser: Adds the right amount of detergent when it's needed, holding enough for up to 8 loads of laundry. MAYTAG DRYER WITH EXTRA POWER BUTTON BOOSTS DRYING POWER ON ANY DRY CYCLE – 7.3 CU. FT. (ME/GD8630H) • Smart Appliance: Monitor and control your appliance when you're away from home³. By receiving notifications and alerts that help you manage laundry, you can avoid unnecessary service calls, maintain your machine and help ensure dependable performance. • Extra Power Button: Boosts drying power on any cycle by extending time, heat and tumbling. One push helps prevent under-drying by getting thick fabrics, pockets and seams drier the first time². • Stream Enhanced Dryer: Uses steam to help prevent wrinkles, I N D U S T R Y [ N E W S ]

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