RETAILOBSERVER.COM JULY 2019
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E
conomic indicators aside (unemployment, housing market,
wage growth, etc.), total television revenue grew an
incredible 6% in the domestic market from the previous
year (2017 vs. 2018). This is due largely to the recovery in personal
disposable income, which – coupled with new technologies – has
aided in the shortening of the television upgrade cycle.
While we're far from being out of the woods, and recognizing
that one year does not make a trend, it is safe to say that
retailers are now experiencing growth in and optimism about
what has been a challenging business for many years. Here's a
quick look at where we've been and what we can expect to see
over the next 18 months.
Total shipment forecasts range from flat to single-digit
growth projections. It's within the premium space and larger-
screen segments of the business that opportunity and growth
will present themselves.
TV FORECAST BY TECHNOLOGY – UNITS
Much like unit shipments, the television revenue forecast is also
for conservative growth. This is due to an expected 2% decrease
in average sales prices for the next three to four years, as well as
continued commoditization of ultra-high-definition (UHD) models.
TV FORECAST BY TECHNOLOGY – REVENUE
Doug Wrede Consumer Electronic Trends
THE STATE OF TELEVISION :
FORECASTS, TRENDS AND OPPORTUNITY
TOTAL TV SHIPMENTS AND GROWTH (MILLIONS)
Source: IHS
TV AVERAGE SCREEN SIZE
Source: IHS
