RETAILOBSERVER.COM AUGUST 2019
16
GRAFF
®
SHOWCASES NEW PRODUCT
LINE-UP AT THE ARCHITECTURAL DIGEST
DESIGN SHOW 2019
Industrial-inspired vintage collection headlines
ad design show 2019
GRAFF
®
, manufacturer of contemporary precision-engineered
kitchen and bath products, made its debut at the prestigious
Architectural Digest AD Design Show at New York City's Pier 92.
The annual show, now in its 18th edition, offered the best of design
– showcasing over 400 of the world's leading brands alongside
programming from the industry's top professionals. Inspiring
approximately 40,000 design professionals and enthusiasts yearly,
the show serves as a hub for the latest in design, featuring special
appearances, demonstrations, seminars and more by a highly
curated set of designers and brands.
GRAFF marked its first appearance at the show with the
exhibition of the brand's stunning "Art of the Bath Gallery" at its
booth. The booth displayed the latest from the brand, including the
Harley Faucet Collection and an array of elegant new finishes. The
Vintage Collection, GRAFF's headlining product launch, was also
revealed. The collection emulates the best of the industrial design
paradigm, perfectly suited to outfit the metropolitan environments
preferred by the show's New York-based audience.
These dazzling new collections were revealed at Architectural
Digest Design Show:
• The Vintage Faucet Collection: The Vintage Collection draws
inspiration from the design of classic fire hose nozzles, pairing
a modern spout with bold handles. From the rounded brim at
the spout's top to the undulating handles complete with carefully
designed cut outs, each element resembles the traditional
forms of the firehouse featured in the historic Chicago Fire
Department logo.
• The Harley Faucet Collection: Classic motorcycle stylings
highlight the design of the contemporary collection, fusing an
industrial aesthetic with detail work nostalgic of the all-American
icons. Conceptualized by GRAFF's G+ Design Studio, the
faucet's handle offers a unique eclectic adaptability to
contemporary and technical environments. Each element of the
faucet was carefully considered and crafted to prevent slipping
and promote ease of use. An ergonomic shape serves as the
basis for this design, allowing a variety of grip techniques to be
utilized. Even the faucet's internal workings create a seamless
user experience, with the internal, progressive cartridge that
AUGUST
I N D U S T RY [ N E W S ]
GRAFF Harley Collection GRAFF Vintage Collection
