Retail Observer

August 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM AUGUST 2019 16 GRAFF ® SHOWCASES NEW PRODUCT LINE-UP AT THE ARCHITECTURAL DIGEST DESIGN SHOW 2019 Industrial-inspired vintage collection headlines ad design show 2019 GRAFF ® , manufacturer of contemporary precision-engineered kitchen and bath products, made its debut at the prestigious Architectural Digest AD Design Show at New York City's Pier 92. The annual show, now in its 18th edition, offered the best of design – showcasing over 400 of the world's leading brands alongside programming from the industry's top professionals. Inspiring approximately 40,000 design professionals and enthusiasts yearly, the show serves as a hub for the latest in design, featuring special appearances, demonstrations, seminars and more by a highly curated set of designers and brands. GRAFF marked its first appearance at the show with the exhibition of the brand's stunning "Art of the Bath Gallery" at its booth. The booth displayed the latest from the brand, including the Harley Faucet Collection and an array of elegant new finishes. The Vintage Collection, GRAFF's headlining product launch, was also revealed. The collection emulates the best of the industrial design paradigm, perfectly suited to outfit the metropolitan environments preferred by the show's New York-based audience. These dazzling new collections were revealed at Architectural Digest Design Show: • The Vintage Faucet Collection: The Vintage Collection draws inspiration from the design of classic fire hose nozzles, pairing a modern spout with bold handles. From the rounded brim at the spout's top to the undulating handles complete with carefully designed cut outs, each element resembles the traditional forms of the firehouse featured in the historic Chicago Fire Department logo. • The Harley Faucet Collection: Classic motorcycle stylings highlight the design of the contemporary collection, fusing an industrial aesthetic with detail work nostalgic of the all-American icons. Conceptualized by GRAFF's G+ Design Studio, the faucet's handle offers a unique eclectic adaptability to contemporary and technical environments. Each element of the faucet was carefully considered and crafted to prevent slipping and promote ease of use. An ergonomic shape serves as the basis for this design, allowing a variety of grip techniques to be utilized. Even the faucet's internal workings create a seamless user experience, with the internal, progressive cartridge that AUGUST I N D U S T RY [ N E W S ] GRAFF Harley Collection GRAFF Vintage Collection

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