Retail Observer

RETAILOBSERVER.COM AUGUST 2019 30 I t's (always) time to decide how to increase your revenue. The most common ways, of course, are to lower your prices and hope volume will keep pace. Maybe you'll add complementary accessories. But most of us have "been there, done that" already. Maybe it's time to step up and start offering your long-time loyal customers a new product range. Two questions to ask: Are they already buying those products elsewhere? And would they rather buy them from you instead? You might decide to start selling a product that's already available in your area – why try to create a new market, when it's easier to join one? Hot tubs, for example, might be a good add-on choice, as they're sold everywhere. Now that you've chosen your new product, you'll need to watch out for suppliers and distributors who are trying to become dealers by unloading truckloads of product. Canadian Spa has designed a product line where all of the products have the same features, so one sample unit can serve as a demonstrator for the complete line. We created the lineup for our mass merchant market, where there's only room for one product. We try to choose the most popular model, since most customers will buy what they see. If you're thinking of selling hot tubs in the North American market, you should be aware that, just like most other appliances, 80% of sales come from 20% of the products. So a large inventory carried by the manufacturer will give you the most cost-effective way to take on the new product. As you grow your product line, a small, medium and large hot tub or swim spa will make the perfect display, and three or four major yearly sales events will complete your promotion. It's important to have literature on hand so you can show your customers the wide range of products available and use your display hot tub to demonstrate the standard features. The only differences will be the size of the spa, the number of pumps and the jet count. We've created a simple five-step sales program that takes a commonsense approach to help you easily demonstrate our value. There are no more than ten suppliers in our industry, and we've set ourselves apart by using only the best-in-class American suppliers such as Balboa for spa controls and pumps, and Lucite for the cast acrylic used in our spa shells. Our spas come with high-value customer and technical support for the lifetime of the product, and the assurance that you're supporting a North American company. Canadian Spa has been an industry leader for more than 40 years. We're happy to become your partner in growing a new sales channel for your existing business. We provide a turnkey solution that includes customer delivery, customer service and outstanding products. We represent excellent value in the marketplace, and our products and service are highly rated. For complete infor- mation, please call us toll-free call at (844) 879-7727, or email us: sales@canadianspacompany.com. M A N U F A C T U R E R [ N O T E S ] RO MAKING THE CASE TO ADD HOT TUBS, SWIM SPAS, SAUNA AND HOT TUB ACCESSORIES

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