Retail Observer

RETAILOBSERVER.COM AUGUST 2019 58 B U Y I N G G R O U P N E W S N ationwide Marketing Group announced that Sharp Home Electronics Company of America (SHCA) will begin offering a wide line of kitchen appliances through its members' stores beginning this summer. "We're excited to work together with Sharp to bring this innovative new line of major home appliance products to our membership, now and in the future, and we look forward to welcoming them to our biannual PrimeTime event this August," said Tom Hickman, Nationwide Marketing Group's president and chief member advocate. Nationwide Marketing Group works closely with over 5,500 of its members, operating in more than 14,000 storefronts across the United States and Canada. Sharp will work closely with Nationwide to provide thousands of independent business owners across North America with industry-leading products and technology. "This business relationship is an opportunity for Sharp to reach new dealers, provide them access to cutting-edge technology and home appliances, and build long-term customer relationships with local communities," said Peter Weedfald, senior vice president of sales and marketing, Sharp Electronics Marketing Company of America. "We are excited to start this journey with Nationwide and look forward to thriving together." Sharp's patented built-in microwave drawers, countertop microwave ovens and over-the-range microwave ovens will be available via Nationwide in a range of sizes, wattages and finishes. In addition, the brand's SuperSteam+, 3 in 1 Oven and Induction Cooktops also join the line of available appliances, as well as European Convection Wall Ovens, which add a modern and elegant touch to any kitchen. 1 "The entire team is dedicated to promoting Simply Better Living across the U.S., and this business relationship with Nationwide provides us with a powerful opportunity to share new cooking appliances that are simple to use, better than the competition, and support our choice to live a healthier lifestyle," said Jim Sanduski, president, Sharp Home Electronics Company of America (SHCA). With a series of new and innovative products set to release later in 2019, Sharp offers Nationwide members the ability to expand their kitchen product offerings with Sharp's latest and greatest products. "Sharp has long been a leader in cooking innovation, and their expansion into induction and built-in wall ovens is an exciting next step for the brand," said Patrick Maloney, senior vice president of appliances for Nationwide Marketing Group. "We are thrilled that Sharp has chosen to offer these products first through independent retailers and appreciate the opportunity this channel management strategy brings our members." 1 Inventory will vary by member dealer location. RO SHARP ® HOME ELECTRONICS COMPANY OF AMERICA JOINS NATIONWIDE MARKETING GROUP Nationwide Marketing Group accentuates widespread adoption of breakthrough products

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