Specialty Food Magazine

FALL 2019

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/1156964

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Page 21 of 91

Secure admission tickets at www.anuga.com/tickets COLOGNE, GERMANY, OCT. 59, 2019 AMAZING Meet old and new friends. Priceless networking since 1919. Koelnmesse Inc. 8600 West Bryn Mawr Avenue Suite 410 North 60631 Chicago IL, USA Telefon +1 (773) 326 9922 v.woods@koelnmessenafta.com FALL 2019 19 trends & happenings Do-Good Vending Machines "Rounding up" purchases can offer an easy way to be charitable. Honest Tea beverage brand, owned by Coca-Cola, is testing interactive vending machines that enable shoppers to donate to charity as part of its "Small decisions. Big impact" campaign. At a time when 58 percent of U.S. adults are more likely to try products and services from companies that are mindful of their environmental and societal effects, according to Natural Marketing Institute, these beverage dispensers may be a powerful marketing tool. Customers will have a chance to increase their transaction amount with an "Up Your Impact" purchase and vote on philanthropic projects they'd like to support. One hundred percent of the purchase price of the beverage and any additional donations will go to projects organized by Fair Trade USA and the Organic Farming Research Foundation, which Honest Tea has partnered with for the past 21 years. At press time, the machines were scheduled to debut in New York, Philadelphia, Los Angeles, and Maryland.

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