RETAILOBSERVER.COM SEPTEMBER 2019
16
STEP INSIDE THE WORLD OF LIEBHERR
With a new showroom, the leading German
appliance brand invites guests to immerse
themselves in its rich legacy
Liebherr, the gold standard for state-of-the-art innovation in the
refrigeration industry, has opened its first custom-designed
showroom at Liebherr's North American headquarters in Miami.
The 1,200-square-foot venue is a testament to the brand's long
legacy as a marvel of German engineering. Founded by Hans
Liebherr in 1949, the company remains family-owned and invites
designers and industry leaders to immerse themselves in its
heritage and vision for the future.
"The goal of the showroom is to create a place where people
can feel and touch the Liebherr values and heritage," says Andreas
Hansen, divisional director of refrigerators & freezers division for
the Americas. "This space is a testament to the magnitude of this
family-run business and to German engineering," says Hansen. "It
was only natural that we'd want to invite the world in to experience
it first-hand."
More than simply a showcase for refrigerators, Liebherr's U.S.
showroom is both cleverly and beautifully designed, thanks to the
company's leadership in the realm of architecture and its
collaboration with renowned design firm, Birka. Each design
element of the showroom was carefully crafted to represent
components of the Liebherr enterprise.
Drawing inspiration from construction elements in the center of
the showroom – a respectful nod to Liebherr's current business in
the crane sector – the space brings to life the connection to the
company's refrigeration products, as represented by the room's
light columns that run across the ceiling, intended to mirror
Liebherr's InfinityLight technology.
Uniquely engineered adjustable center boxes are paired with
SEPTEMBER
I N D U S T RY [ N E W S ]
