Retail Observer

September 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM SEPTEMBER 2019 16 STEP INSIDE THE WORLD OF LIEBHERR With a new showroom, the leading German appliance brand invites guests to immerse themselves in its rich legacy Liebherr, the gold standard for state-of-the-art innovation in the refrigeration industry, has opened its first custom-designed showroom at Liebherr's North American headquarters in Miami. The 1,200-square-foot venue is a testament to the brand's long legacy as a marvel of German engineering. Founded by Hans Liebherr in 1949, the company remains family-owned and invites designers and industry leaders to immerse themselves in its heritage and vision for the future. "The goal of the showroom is to create a place where people can feel and touch the Liebherr values and heritage," says Andreas Hansen, divisional director of refrigerators & freezers division for the Americas. "This space is a testament to the magnitude of this family-run business and to German engineering," says Hansen. "It was only natural that we'd want to invite the world in to experience it first-hand." More than simply a showcase for refrigerators, Liebherr's U.S. showroom is both cleverly and beautifully designed, thanks to the company's leadership in the realm of architecture and its collaboration with renowned design firm, Birka. Each design element of the showroom was carefully crafted to represent components of the Liebherr enterprise. Drawing inspiration from construction elements in the center of the showroom – a respectful nod to Liebherr's current business in the crane sector – the space brings to life the connection to the company's refrigeration products, as represented by the room's light columns that run across the ceiling, intended to mirror Liebherr's InfinityLight technology. Uniquely engineered adjustable center boxes are paired with SEPTEMBER I N D U S T RY [ N E W S ]

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