Retail Observer

September 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM SEPTEMBER 2019 22 FRIEDRICH LAUNCHES DEDICATED SPANISH-SPEAKING TECHNICAL AND CUSTOMER SERVICE LINE Friedrich Air Conditioning Co., a leading U.S.-based manufacturer of heating, cooling and other room air conditioning products, has launched a Spanish-speaking Technical and Customer service line, making it among the first in the industry to offer a dedicated service specifically for Spanish-speaking customers. The Spanish-speaking line is available by calling Friedrich's main customer service line, 1-800-541-6645, and selecting option 9. It will operate Monday-Friday, 8 a.m. – 5 p.m. CT, the same hours and days as Friedrich's other customer service phone line. "The goal is to help ensure all of our installers, contractors and customers get the assistance and support they need, quickly and easily," said Sean Olds, Friedrich Chief Operations Officer. "Friedrich's focus is to continually improve the service experience for our partners and customers, and this is a big part of that commitment." The launch of a Spanish-speaking Technical and Customer service line is another example of Friedrich's dedication to personalized customer service. Rather than using an automated or third-party resource that is typical for today's industry, all Friedrich's Technical Assistance employee experts are located at the company's San Antonio headquarters and have years of experience in the field, and in fielding calls and inquiries from customers. Friedrich's customer service team also has a close connection to the company's product and engineering managers and state- of-the-art onsite lab. This makes Friedrich one of the only air conditioning companies to offer such a strong commitment, not only to onsite testing, quality control and product innovation but to customer support. Visit www.friedrich.com for more information about Friedrich Air Conditioning Co. products and customer service offerings. FEI GROUP ANNOUNCES NATIONAL CONFERENCE LOCATION FEI Group, parent company to KBx and Kitchen & Bath Alliance, will host its 21st National Conference in Ponte Vedra Beach, FL October 16-18 at the famed Marriott Sawgrass Golf Resort & Spa. The three-day, invitation-only event, is open to FEI Group members and suppliers and will feature an expert slate of industry experts, interactive workshops and activities. The business-packed agenda does, however, leave ample time for networking, arguably the most important aspect of the event. Attendees will visit historic St. Augustine, go backwater fishing or play the iconic TPC Sawgrass Stadium Course – a once-in-a-lifetime opportunity. FEI Group anticipates more than 600 attendees this year, another record-breaking number. To learn more about the event, contact Brian Penabad – bpenabad@feigroup.net or 770.528.4747. SPEED QUEEN OFFERING A 10-YEAR WARRANTY ON ALL PRODUCTS FOR A LIMITED TIME In its 110-plus-year history Speed Queen has logged many firsts, and this year we're adding another. From now until September 30, Speed Queen is offering a 10-year warranty on all its home laundry products. The move builds on Speed I N D U S T R Y [ N E W S ]

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