RETAILOBSERVER.COM SEPTEMBER 2019
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n clear language, The Innovation Mandate gives leaders a
step-by-step process for generating and implementing great
ideas and maximizing their value for their customers and
investors.
Innovation – a steady flow of creative ideas – drives sustained
success, whether you're a small entrepreneurial startup or a
global Fortune giant.
Innovation is the creative cauldron that enables companies to
introduce new products and services, connect better with their
customers, hone the supply chain, manage finances more
effectively, and hire and retain the best people.
Without a steady stream of fresh ideas, even the best
companies today are bound to slow down and start hemorrhaging
customers, losing market share and eventually being forced to be
sold or close their doors.
The Innovation Mandate offers a clear path to profitable
innovation. It demystifies the concept of innovation, making it easy
to understand, implement, and measure. The book centers around
three basic concepts: (1) Innovation generates profits; (2)
Innovation, in the form of new and profitable ideas, can come from
anywhere; and (3) We cannot leave the process of identifying,
harnessing, evaluating, and implementing new ideas to random
chance. The book offers a five-point checklist to ensure that your
company is innovation-ready.
B O O K R E V I E W
THE INNOVATION MANDATE
The Growth Secrets of the Best Organizations in the World
Author: Nicholas J. Webb, CEO of Lassen Innovation, works closely with Fortune 500
companies worldwide to help them lead their industries in innovation, strategy and customer
experience design. Webb serves as an adjunct professor and director of the Center for Health
Innovation at Western University of Health Sciences in Pomona, California. He speaks at 50+
events per year to average audiences of 1,200. His consulting clients include Gatorade,
CIGNA, Freightliner, Johnson & Johnson, Verizon Wireless, Salesforce and Microsoft.
Publisher: Harper Collins Leadership
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