RETAILOBSERVER.COM SEPTEMBER 2019
4
Eliana Barriga
eliana@retailobserver.com
Become courageous!
SEPT 2019, VOLUME 30, ISSUE 9
CELEBRATING OUR 30
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
GREG DOSTER
CHAD FISCHER
JEFF GUDEWICZ
PAUL HART
MARIO JUAREZ
LANCE KIMBALL
DEREK MATTILA
STEVE MORRIS
JOHN TSCHOHL
LIBBY WAGNER
DAVE WORKMAN
DOUG WREDE
DEADLINE FOR NOV. 2019 ISSUE:
OCT. 1, 2019
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THE RETAIL
I
t shouldn't surprise you that this famous quote comes from John Maxwell,
one of the most respected experts in the field of leadership. If anyone
copes with change day in and day out, it's the business owner. But the
irony is that we are the very same people that fight change the most.
Look around your business, have you added any new product lines or
services lately? What about new partnerships with vendors or collaborations
with other local businesses? Have you attended any new trade shows,
participated in a new training program or sponsored a local event?
Most of us think that we are playing it safe in business by sticking with
what has been and what has worked. Staying in our comfort zone is what
seemingly keeps us protected and is what keeps us in business. But actually,
when we work against change, we work against growth. We close the door
to new conversations and possible opportunities. It's like swimming
upstream with the same determination as the current against us. You feel
like you're working hard and getting things done but in reality you are only
staying in place, or worse, drifting backwards.
In the spirit of the changing seasons, I challenge you to pick one area of
your business this month where you will consciously stop swimming
upstream, turn around and allow the current to take you in a new direction.
Call that vendor who has been trying to reach you and find out about their
services. Sign up for that trade show that you've always wanted to go to but
never got around to attending. Sit down and talk with that employee who
seems to be full of energy and new ideas.
Get excited about embracing change in your business and I promise you
that growth will soon follow.
"CHANGE IS
INEVITABLE.
GROWTH IS
OPTIONAL."
Elle's View As I See It
