RETAILOBSERVER.COM SEPTEMBER 2019
6
A
s you look to the right of this article you will see a list of buying groups and associations
that make up the core of the Kitchen and Bath, Home Furnishings and Consumer
Electronics industries. The Retail Observer proudly supports these group
associations and actively participates in their tradeshows and industry events throughout the
year. The ways independents can get ahead in today's competitive environment through
group associations are limitless! Think about it. We started with only 6,000 paper subscribers
12 years ago and now The Retail Observer is delivered to more than 18,000 locations in
North America, has more than 6,500 digital subscribers and is available to over 125,000
people in more than 37 countries through social media sites with more than 35k hits to the
website monthly.
That's proof of how leveraging your membership with these associations can increase your
exposure and help your business grow. Using all of the member benefits available to you
through your buying groups and associations will no doubt have an impact on your business.
But the key is to go beyond just being a member. Here are a few ideas on how to supercharge
your partnerships!
• Local magazines and newspapers are always asking organizations for expert commentators
or guest articles to fill space in their publications. Why not contact your association's
media relations person and let them know that you or someone on your staff is interested
in contributing to a monthly feature or providing quotes for their press releases?
• Does your group have an "Ask the Experts" panel discussion at their tradeshow or member
meetings where you could publicly share your knowledge as a dealer? Maybe they have a
special booth or speaker presentation that your business could sponsor. Even if they don't,
it wouldn't hurt to lay your ideas on the table. Co-branding with your buying groups and
associations on the local level is another great opportunity.
• Minor league ball games and other community events that are well attended and fit your
business model could attract customers for you and new members for them. Buying group
and association partnerships have allowed us to reach more readers with an informative
monthly magazine. They have also been vital catalysts for the success of the independent
dealer. We look forward to hearing about the new opportunities you've harnessed through
your buying groups and associations.
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Retailing,
LEVERAGE
BUYING GROUPS
AND ASSOCIATIONS
to get ahead in today's
competitive environment
We proudly support the following
trade associations and buying groups
throughout North America whose news
and information greatly contribute to the
quality of The Retail Observer and the
education of our readers.
www.unitedservicers.com
www.cedia.org
www.NKBA.org
www.asid.org www.aham.org
www.brandsource.com
www.cta.tech
www.nahb.org
www.dpha.net
www.feigroup.net
www.htsa.com
www.psaworld.org
www.cantrex.com
www.psoca.org
www.necoalliance.com
www.prosourceinfo.com
www.NARI.org
THE RETAIL
www.nrha.org
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Become a Fan:
www.nationwidegroup.org
