Animal Health Solutions

Q3 2019 | Animal Health Solutions | 15 More at: northamerica.covetrus.com/publications Here are eight excellent reasons why you'll want to consider attending VetSummit 2019. Explore new growth strategies 1 Randomly trying different tactics isn't going to grow your practice revenue, but a well-thought plan will. Karen Felsted, CPA, MS, DVM, CVPM, CVA, founder and president of management consulting firm PantheraT, will help you identify what clients want from your practice, analyze your strengths and weaknesses, update your pricing strategies, introduce new services, and unearth untapped revenue using your practice data. Another area for potential revenue is your pharmacy business. Discover the power of compounding and the importance of specialty pharmacy to the health and well-being of your patients, and get an overview of the latest key veterinary drugs. Then, learn how to recapture your pharmacy business from online retailers using a prescription management platform that gives you more control over where your customers purchase their pets' medications. Watch out, Chewy.com and Walmart! Become an HR pro 2 The battle for top talent in veterinary practices is real, and turnover is high. Employment projections from the US Bureau of Labor Statistics indicate that more than 51,000 new jobs for veterinary professionals will be up for grabs between 2016 and 2026. To remain competitive, practices need to hire and retain the best candidates— which is easier said than done. Discover from HR pros the interview techniques that will give you more insight into your candidates to help you uncover true talent. Then, once you've built that winning team, lead with influence. The ability to leverage the talents of your team is an essential leadership skill, but it's a tricky one to master. This session elucidates positive leadership techniques that will enable you to build mutual trust and improve your relationships with both staff and clients. You Make your inventory work for you 3 During initial practice setup, owners often spend a great deal of time configuring fee schedules for optimal profitability. However, most practices fail to reevaluate and update their fees regularly, resulting in low, or even negative, profit margins. Inventory is one of your practice's major assets, but storing and tracking it doesn't have to be a headache. This track will get you up to speed on best practices for setting up, managing, organizing, and modifying inventory, including controlled substance reporting. You'll learn how to manage inventory effectively using features in AVImark, eVetPractice, and ImproMed software to automate purchase ordering, receiving, and price updating. Elevate your marketing 4 We're now well into the experience economy, which means old-school marketing isn't going to cut it in this competitive market. Today, targeted solutions should be an essential part of every marketing campaign. Marketing guru Eric Garcia, owner of Simply Done Tech Solutions, will share his wisdom on a host of marketing topics, starting with his keynote on future-proofing your practice, where he will explain how to protect and grow your practice in a world of ever-evolving technology by embracing technology to attract and retain clients. He will also outline the three elements of a successful marketing strategy and review the top marketing mistakes veterinary practices make (and how to fix them easily). Millennials now constitute the largest segment of pet owners in the United States. These owners are highly invested in ensuring their pets' wellbeing and are likely to see their veterinarian as an integral component in caring for their pets, so earning their loyalty is vital to the success of every companion animal practice. Eric will offer an in-depth overview of the mindset of millennials when it comes to their pets and discuss digital media tools that will empower you to increase engagement and retain this segment of pet owners.

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