RETAILOBSERVER.COM OCTOBER 2019
32
T
he Smart Home League, a collaboration of smart home
category leaders, reveals the results of a new European
study looking into consumer needs and intentions in the
smart home.* The research shows that Europeans are positive
about a smart home that can support them in their daily life.
While current smart home adoption stands at only 11%, the
study also found strong signs that this is set to accelerate.**
EUROPEAN STUDY SHOWS ENCOURAGING DEMAND
According to research results, the majority of Europeans
(66%) find themselves bothered by time-consuming household
tasks. This includes simple household undertakings such as
turning down the heating, switching off lights, and searching for
keys, to more time-consuming chores like vacuum cleaning and
picking up parcels from the post office – all of which can be
S M A R T . H O M E [ T R E N D S ]
NEW EUROPEAN STUDY REVEALS
SMART HOME AWARENESS GAP
