Retail Observer

October 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 31 of 67

RETAILOBSERVER.COM OCTOBER 2019 32 T he Smart Home League, a collaboration of smart home category leaders, reveals the results of a new European study looking into consumer needs and intentions in the smart home.* The research shows that Europeans are positive about a smart home that can support them in their daily life. While current smart home adoption stands at only 11%, the study also found strong signs that this is set to accelerate.** EUROPEAN STUDY SHOWS ENCOURAGING DEMAND According to research results, the majority of Europeans (66%) find themselves bothered by time-consuming household tasks. This includes simple household undertakings such as turning down the heating, switching off lights, and searching for keys, to more time-consuming chores like vacuum cleaning and picking up parcels from the post office – all of which can be S M A R T . H O M E [ T R E N D S ] NEW EUROPEAN STUDY REVEALS SMART HOME AWARENESS GAP

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