RETAILOBSERVER.COM OCTOBER 2019
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T
he seven universal elements of powerful storytelling will
dramatically improve how you connect with your customers
and grow your business through social media channels.
Thousands of marketing and brand practitioners have adopted the
StoryBrand model of marketing messaging and brand-building, as
presented in Donald Miller's #1 Wall Street Journal bestseller,
Building a StoryBrand.
The StoryBrand team answers hundreds of questions in their
workshops and online seminars on applying the StoryBrand model in
specific communication channels that include social media, websites,
direct mail, and more.
Miller's latest book, Social Media Success for Every Brand, reveals
the core principles of Storybranding and shares roll-up-your-sleeves
guidance for building your social StoryBrand using the SHARE model:
• Story
• How
• Audience
• Reach
• Excellence
Social Media Success for Every Brand requires no prior familiarity
with building a StoryBrand – it provides a complete foundation in
StoryBrand messaging for achieving real-life success in developing
social media content and engaging customers.
B O O K R E V I E W
THE FIVE STORYBRAND PILLARS
THAT TURN POSTS INTO PROFIT
Author: Claire Diaz-Ortiz (@claire) is an author, speaker and innovation advisor who was an early
employee at Twitter. Named one of the 100 Most Creative People in Business by Fast Company, and
called "The Woman Who Got the Pope on Twitter" by Wired, she holds an MBA and other degrees
from Stanford and Oxford and has been widely featured in print and broadcast media. She is the
award-winning author of eight books that have been published in more than a dozen countries.
Publisher: Harper Collins
www.harpercollinsleadership.com/9781400214969/social-media-success-for-every-brand
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