RETAILOBSERVER.COM OCTOBER 2019
4
Eliana Barriga
eliana@retailobserver.com
Here's to embracing change!
OCTOBER 2019, VOLUME 30, ISSUE 10
CELEBRATING OUR 30
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
HANK ALEXANDER
MARIO JUAREZ
JOHNNY LAMP
STEVEN MORRIS
DENNIS SHIELDS
DAVID SMITH
JOHN TSCHOHL
LIBBY WAGNER
ALAN WOLF
RALPH E. WOLFF
DEADLINE FOR DEC. 2019 ISSUE:
NOVEMBER 1, 2019
THE RETAIL OBSERVER
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THE RETAIL
S
o, can we be real here? Life as we know it is zooming by at an
unprecedented rate these days. We need to launch our personal
and business lives into beast mode in an attempt just to keep up,
let alone get ahead! So, who's minding the shop?
Maybe it's time to do a quick SWOT (strengths, weaknesses, opportunities,
and threats) analysis to see what your business does best and where it may
be falling short. Assess the strengths and weaknesses of the company.
Today, technology, society, life, and our priorities are in constant change.
Consumers are used to change; they have even come to expect it. If their
perception of your company is the same for too long, they won't give it a
second glance. Maybe it's time to refresh your logo, re-design your website
and engage more in social media with an active video presence. Companies
who stay up-to-date count mobile-friendly websites and technology-based
services among the ways they serve their customers best. In order to keep
up with the times, we must be ready, willing, and able to keep current with
customer needs and expectations in today's marketplace.
Has your brick and mortar location's neighborhood transformed since
you opened the store? In some areas, the socioeconomic mix may have
changed dramatically. How has that affected the perception of your
storefront? Have entertainment venues entered the scene? Have the traffic
patterns changed? Consider a move if your current location has become
undesirable.
Once you've identified what you need to do to infuse a sense of freshness
into your business, roll it out in stages. Engage your employees to discover
ways to please and attract new customers. Embrace your business' fresh
new look and feel. It's time to refine your business for the times.
The takeaway is clear: As technology continues to improve, companies
will be forced to adapt, change, or die, based on their customers' ever-
changing demands and expectations. Change is inevitable, and it's up to us
to keep up with it.
GROWING PAINS:
IS IT TIME TO
RE-THINK YOUR
BUSINESS MODEL?
Elle's View As I See It
